It’s no secret that the success of your business has a lot to do with your website. A poorly executed site can be an obstacle for potential customers, while a well-built one can propel you into new markets and generate more revenue.
Do you have a website that needs some updating? It’s time to call the professionals. A new website can be an investment, but it is also an opportunity for your business to grow and succeed. But before you make any major decisions, consider these 7 steps to ensure that your project is successful.
Research other websites in your industry
The internet is a fast-paced and evolving world. Technology changes quickly and it’s difficult to stay on top of trends in your industry, especially when you’re busy running your business. By checking out what other websites are doing in your industry, you can get new ideas for content or see what works well for others so that you know how to improve your own site’s performance.
Create an outline for your website
It is important to have a well-organized outline before writing any copy for your website. Make sure that each section has an appropriate heading and write the introduction at the top of this outline so that it can be used as a guide throughout the entire process.
To make your website as search engine friendly as possible, you should include keywords in the headings and content of your pages. This will help people find your site when they are searching for those keywords on Google or another search engine.
Find the best web designer or developer
If you are looking for a web designer or developer to build your website, there are many factors to consider. You need someone who is knowledgeable about the latest trends in design and development, understands how search engines work, has an eye for clean aesthetics and user experience (UX), can create unique content that will differentiate your company from competitors.
You’ll find that there are many different skill sets and levels of experience among web designers and developers. It’s important that they can meet your requirements in terms of time frame, cost, etc., as well as understand what it is exactly you’re trying to achieve with the site.
Provide contact information that is easily accessible
It’s important to make sure that your contact information is easily accessible and visible on every page of your website. This will help ensure that potential customers can find you quickly when they need your services, or if they want to reach out for more info about what you offer.
Be sure that your contact information is prominently displayed, preferably at the top of each page. This will make it easier for readers to see what they need to do next without having to scroll around looking for contact information.
In a world where every business is competitive, the first thing that potential customers see when they visit your website is testimonials from your previous customers. These reviews are often the deciding factor in whether someone will do business with you or not. But how do you get those reviews? It’s as easy as reaching out to people who have already been happy with their purchase and asking for a review.
Does your website and/or social media pages have testimonials from satisfied customers? If not, you’re missing out on a great opportunity to showcase the value of your company.
Make sure your website is mobile-friendly
Did you know that in the U.S., mobile devices are now responsible for more than half of all web traffic? As a business owner, it’s important to make sure your website is set up to be accessible on any device – not just laptops and desktops.
It’s no secret that the number of people using mobile devices is steadily rising, making it more important than ever to make sure your website is easy to access from a mobile device. If you want visitors to be able to find what they are looking for without frustration and confusion, make sure your site displays correctly on all types of screens.
What specifically do we mean by “mobile-friendly”? It means having a responsive design that utilizes fluid grids and allows for resizing fonts and images so that your website looks good both on desktop and mobile screen sizes. This way, whenever someone visits your site with their browser set to automatic mode (which most browsers are), they will see the same thing as if they were viewing it on a desktop computer or laptop
Add new content on a regular basis
A fresh website is ideal. But, if you’re like most business owners or non-profits, you don’t have the time to keep your site up to date with new content on a regular basis.
We recommend posting at least once a month or more depending on your industry. This will make sure that you stay relevant in the eyes of search engines and visitors alike.
If you’re like most busy professionals, your time is divided between running your company and managing its online presence. Your website should be a reflection of who you are as a professional. Unfortunately, creating an effective website can take up too much of your precious time and money.
Roe Digital offers custom websites for businesses and nonprofits. Our team has been designing websites since 1995 and we’ve seen it all when it comes to what works (and doesn’t work) in web design. We’ll help you get started by offering a consultation to learn about your business goals so that we can craft a unique solution for your business. Contact us to see how we can help your business succeed online.