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Local SEO Guide

Local Search Optimization

Local SEO is one of the most effective and affordable ways to market your business online.

In the past, local marketing was easy. You paid for a listing in the Yellow Pages and possibly placed an ad with your local newspaper or radio station to announce that you’re open for business. But times have changed and you need to make sure your business shows up when someone searches for it online.

Guide to Local SEO

The top three ranking web pages in Google get a combined 74% of the traffic. This means that you need to work hard on your site’s local SEO if want it to rank well in Google and other search engines like Bing or Yahoo!

When the internet first came around, people were told to focus on general keywords. It’s no longer enough to just focus on general keywords. The algorithms that drive search engines like Google and Bing have evolved over time, placing more importance on local searches than they did before. it’s important to make sure your website is visible to potential customers in your area. Local Search engine optimization (SEO) is a great way to do this.

Local SEO Tips:

If you’re a small business owner, then you know how important it is to rank high in local search results. After all, most customers are looking for businesses in their area when they use Google or other search engines. That’s why it’s so important to optimize your website for local SEO. In this guide, we’ll show you how to do just that.

1. Optimize your website 

Make sure your website is well-designed and easy to navigate. Include your business name, address, and phone number on every page of your site. And don’t forget to list your business hours!

If you serve multiple locations, create unique pages for each of those locations. 

2. Claim your Google Business Profile listing.

This is a free listing that allows you to control how your business appears in local search results. Include accurate information and photos, and keep your listing up-to-date.

3. Ask for reviews and testimonials.

Online reviews are crucial for local businesses these days. Encourage your customers to leave reviews on popular sites like Google, Yelp, and Facebook. And don’t forget to respond to both positive and negative reviews!

4. Use high search volume keywords related to your business

When potential customers search for businesses like yours, they’ll use certain keywords or phrases. Make sure those keywords are included on your website and in your content so that you can rank higher in search results. There are several SEO tools and software to help you find keywords that your audience is searching for. 

Local SEO Checklist

  • Claim and optimize your Google Business Profile
  • Set up Bing Places for Business listing. 
  • Create unique local content for your website and share it on your Google Business Profile.
  • Select appropriate categories on your Google profile
  • Submit your business to top local directories such as Bing and Yelp.
  • Network and build links back to your website
  • Generate more reviews
  • Use clean and simple page titles and URLs on your website
  • Optimize your site’s title tag, headings, and description

Table of Contents

How to optimize your website for local search:

It’s more important than ever to ensure your website is optimized for local search. With more and more people using their smartphones to find businesses near them, it’s essential to have a website that pops up in local search results. 

Roe Digital can help you get your website noticed with our local SEO services. We’ll work with you to ensure that your website is properly indexed and ranked by all the major search engines. With a strong presence in local search results, potential customers will easily find you when looking for businesses like yours. Contact us to learn more. 

Research your industry and competition

Before you start writing, take some time to research your topic and learn as much as you can about your industry and location. The more you know about your subject, the easier it will be to write compelling content that will resonate with readers.

Local SEO Plumber Keywords

Find keywords

Next, it’s time to start thinking about keywords. What terms or phrases would your ideal customer be searching for when they’re looking for businesses like yours? Include these keywords throughout your website text and in the titles and tags of any blog posts or other pieces of local content you create. 

If you’re not sure what keywords to focus on, take a look at your competitors or use a tool to see exactly what your competitors are ranking for and what other keywords are getting a lot of searches. We use Semrush, Ahrefs, and Keywords Everywhere to do keyword research. 

Write for your audience

The first step in creating any type of content is knowing who your target audience is. This is especially important with local content because you want to make sure you’re catering to the needs and interests of people in your area. What are they searching for online? What are their pain points? When you know the answers to these questions, you can create content that appeals directly to them and provides them with the information they want.  Keep your readers’ needs and interests front and center as you write, and focus on creating SEO content that will appeal to them specifically.

Create Blog Posts

Create blog content that is relevant to local prospects. One method is to create a guide that demonstrates your knowledge of the area.  For example, a lawn care company in West Tennessee might discuss weeds common in Tennessee lawns. Or a mattress store might write about the best mattresses for a good night’s sleep. 

Create Local Content

To rank well in local search results, you must have good local content on your website. 

So what is local content? Local content is any website content specific to your city, state, or region. This could include blog posts about local events, listings of local businesses, or even just mention of your city or region in the text of your website. 

Local content is simply content that is relevant to a specific geographic location. This could be anything from blog posts about events happening in your city to listings for local businesses. 

Creating great local content can be challenging, but it’s well worth the effort. Not only will it help you rank better in local search results, but it will also give your website a boost in organic search results (since Google considers location when determining rankings). And of course, the more traffic you get to your website, the more opportunities you have to convert visitors into customers. So if you’re ready to create great local content for your website, read on for some tips!

Promote Local Events

One great way to create local content is by promoting upcoming events in your area. Write blog posts about local events that would be of interest to your target audience. Be sure to include relevant keywords so people searching for the event can find your post. 

This could be anything from a concert or art show to a conference or trade show. 

If you have an event coming up that you think would be of interest to people in your area, write a blog post about it and include all the relevant details (date, time, location, etc.). Then be sure to promote the event across your social media channels as well as through email marketing and any other channels you have available. 

Write about local resources

Create a “local resources” page on your website with information about things like schools, museums, parks, and other attractions in your area. This is a great way to provide valuable information to people who are visiting your city for the first time. Be sure to use relevant keywords so that people can find your page when they’re searching for things to do in the area. 

Use local images

People love pictures, so make sure to include plenty of images along with your text. Tourist attractions, local landmarks, and scenic photos are all great options. In addition to adding visual interest, photos can also help people find your content when searching online (more on that in a minute). While there are many AI image tools available, we recommend using local photos when creating local content. 

Share your content

Once you’ve created great local content, the next step is to make sure people can actually find it. One way to do that is by optimizing your website for local search engines like Google and Bing. This means including relevant keywords in your titles and tags, as well as linking to your site from other websites and social media platforms. 

Create content for other sites

You can also submit articles or blog posts to other local sites with links back to your local resources. The two most important ranking factors for local search engines are having relevant content and links back to your website. Publishing content to other local sites is a great way to increase your local ranking. 

If you are wanting to learn more about local SEO check out Rank Math’s guide – Local SEO – Why It Matters and How to Rank in Search

For more details about setting up and optimizing your Google Business Profile, check out Bright Local’s Getting Started With Google Business Profile guide


If you want to attract more local customers, one of the best things you can do is create local content for your website. By writing about topics specific to your city or town, you can help improve your ranking in local search results and get more eyes on your site from potential customers in your area. And by following the tips above, you can ensure that the local content you create is high-quality, informative, and visually appealing—everything you need to give readers a reason to keep coming back for more!

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