Upgrading Your Website:
Having a website running for years and thinking you are already set is not enough for your business. To stay competitive and relevant, you must update your website every now and then.
But how do you know when there is a need to change your web design? The following are signs that you need to change your web design. Doing so will enable you to enhance the online presence of your business and offer value to your customers.
Is Your Website Difficult to Update?
To stay relevant, ensure your website is up to date in content and design. Keep your web pages fresh by updating them regularly. Analyze your target market and competitors to know which design trends work.
If you are working with a web designer, updating your website regularly will go smoothly. But if not, then you might want to opt for content management systems where you can simply drag and drop elements. Simple content systems will allow you to edit web pages without too much hassle and without the need to learn complex web coding.
How is the User Experience of Your Website?
Your website visitors will look for anything that offers value. Ensure your website communicates a unique value and brand personality to them. Let them know what you can offer by providing compelling content regarding your service or product through verbal and nonverbal communication.
To achieve this, make sure that the customer’s goals align with the user experience of your website. Try to map out how customers will buy a product from your website. After that, make their user journey easy and simple. Improving this experience will encourage them to support your business more. So the next time you want to change your website, consider user experience.
Is Your Website Mobile-Friendly?
According to studies, 97% of Americans now own a cell phone of some kind. Most people primarily use their smartphones when they search for something, and 18% of searches lead to sales conversions. There are also reports where 50% of mobile users visit a local store after googling it. Another research reveals that 67% of people make purchases using handheld devices.
All these studies show that your business is missing out if your website is not optimized for mobile. Make sure that you go with a web design that is responsive to whatever device your target audience uses. If your web design does not pass this standard, it might be time for a redesign.
Does Your Site Have a High Bounce Rate?
Bounce rate is when a visitor leaves your website without doing any action like clicking links, filling out forms, buying products, etc. When the bounce rate is high, customers click away from the website faster than you can say “wait!”
A high bounce rate indicates that your web pages need some work. Make an effort to catch and hold the visitor’s attention long enough for them to interact with your site positively. You must work with the design and development team to communicate your brand to the right audience.
Does Your Website Load Quickly?
One of the reasons why a website has a high bounce rate is due to slow loading times. A website that is taking too long to load tests the patience and attention of the visitor, making them leave the website before taking any favorable action.
As of this writing, the ideal loading time for any website is two seconds or below. If your website takes longer to load, it is clear that you need to update it.
Time is precious, and it is best not to waste another one’s time. Slow loading time is the perfect opportunity to make changes to your website. Not only should you improve coding to allow the website to load faster, but you would also want to improve the user experience.
Are You Collecting Leads on Your Website?
Visitors to your website have a high potential to purchase products or services and eventually become loyal customers. If you notice this is not happening as often as you would like, you have a low conversion rate. Websites not converting is one sign that you need to overhaul them, with the primary aim of increasing conversions.
To do this, collect website data and check the ratio of how well your visitors become purchasers. Do some research, align your website’s goal to that of your customers, and funnel the user journey towards conversion. These should help you make educated decisions on how to go about redesigning your website.
Does Your Website Look Modern?
Web design trends change fast like greased lightning. People are drawn to visually appealing websites that are made in a way that is easy to navigate.
Flash websites were amazing back then due to their impressive visuals, cool animations, and flashy navigation. These advantages are not enough to justify the flaws such as poor quality SEO, slow load time, too heavy for mobile devices, and website updates are difficult to make. Flash and other outdated systems had to go, so try to be wary of systems like these and steer clear from them.
If your website design is more than two years old, there is a high chance that it is visually outdated. Luckily, changing the design of your website is made easier nowadays. Connect with a web design expert who knows the latest graphic trends to bring out the best of your website.
Websites that are easily found through search engines have high search engine rankings. If customers can find your website faster, they will buy from your business more. The same can be said for competitor websites ranking higher than you. When they have more visitors and conversions, this will cause your business to lose potential sales.
So if you notice that your website is low in search engine rankings, it may be time to redesign and optimize it.
Do You Have a Content Management System?
Outdated websites usually do not have an integrated Content Management System or CMS. This system allows you to edit or add content using a more user-friendly interface. You can upload content without the need to learn to code.
An amazing CMS lets you add, delete, modify, or organize content effortlessly. With this system, you can make instant changes to your website to meet customer expectations. Examples are special offers or rewards that usually vary depending on the occasion. So if your website does not have a content management system, you may consider adding one.
These are just a few signs to look out for to know if your website needs a redesign. Not all of these have to be present for you to take action. It will not hurt to make design changes if you see one or two of the signs mentioned above. What matters is the desire for constant improvement so that you can consistently give your target audience the best of what they deserve.
Some of the links on this page are affiliate links which means that if you click a link and make a purchase, we earn a commission at no extra cost to you. Our recommendations are based on first-hand experience and we only recommend products that we know and trust.