Tips For Planning an HOA Website for Your Homeowners Association
As a Homeowners Association (HOA) Board Member, you know that there are many important tasks that need to be completed in order to keep your neighborhood running smoothly. One of the first things that must be done is to set up an HOA website. While it can seem daunting, there are a few tips that can help make the process easier. In this blog post, we will discuss some of those tips and provide an overview of what you should consider when planning your website. Hopefully, you will find this information helpful and use it to get started on your very own HOA website.
Establish your website’s goals.
Before you begin the process of planning your HOA’s website, first determine what you want the website to accomplish. Establishing goals will help guide the decisions that need to be made as you move forward with designing and updating your site. For example, do you want a simple, text-based site with contact information and officer bios? Or would you rather have a more robust site with full HOA documents, blog posts, and contact information for HOA community events? Maybe you want to utilize the website for social media purposes. Once you determine the direction your HOA would like to take with your website, it will help you know what features are necessary to include.
Choose a web design that reflects your community’s personality
It’s important to consider the personality of your HOA community when planning the website. Your HOA website should reflect your HOA community, and allow character to shine through. So it needs to stand out from the rest and help promote the neighborhood you represent.
For example, if your HOA is full of artists and entrepreneurs, you might want a creative theme that reflects your HOA’s uniqueness. If your HOA is made up of families with small children, you may want a simple site that is easy to navigate. These are just a couple of ways how choosing the right web design can help improve your HOA website. No doubt your community will appreciate the time and effort you put into designing their HOA website.
Create clear and concise content for your website
The website needs to be easy for residents to navigate and understand. Having many pages of content is great, but if HOA users are confused by what they are reading it can make it look disorganized and sloppy. Writing in a clear and concise manner will help keep HOA users engaged. It’s also important that the website content you create is specific to your HOA. HOA websites should not be a re-hashed version of your HOA community’s Facebook page. HOA users want to read about HOA guidelines, HOA events, and other HOA-related topics. Use the website as a way to provide information that helps promote your community.
Make sure all information is easily accessible
It’s important that all the information on your Homeowners Association’s website is easily found and users can quickly navigate to the content they are looking for. Residents should never have to search long or hard for website content. The HOA administrator should spend time making sure all information is easy to find on the site. HOA administrators should also regularly update the website content to make sure it’s up-to-date and accurate. HOA administrators should also consider creating HOA documents that are available online so users have access to them when they need them.
Include features that will be helpful to homeowners, such as events and online payments
Homeowners Association websites should have features that users find helpful and convenient such as online payments for dues, community events, and covenants.
Make sure your website is mobile-friendly
As of 2022, more than 50% of internet users are viewing websites on mobile devices so you need to make sure your website is easy to view and navigate on cell phones and tablets.
Keep your website up-to-date with the latest news and announcements
Residents want to keep up with community news and announcements via their websites. Residents will appreciate that you send HOA updates electronically, as opposed to having neighborhood meetings every week to discuss the same information. Residents should know what’s going on in their HOA and be able to access it anytime and anywhere, which HOA websites make possible.
Creating a website for your homeowners’ association is crucial to the success of your HOA to help communicate with residents, visitors, and community members. A website can be a great way to share information and keep everyone up-to-date on news, events, and important announcements.
If you don’t have time to spend hours on your website, we can help. Roe Digital is a digital marketing agency that helps homeowners associations and property managers who need assistance with their websites. We will make sure that the design of your site matches the personality of your community and includes all the features needed by HOAs. Contact us today if you’re interested in working together!