Have you ever shown up at a store only to find it unexpectedly closed? If you have, you know how frustrating that can be. Now imagine your business being the one disappointing customers. Keeping your online listings accurate can ensure this doesn’t happen.
The scenario I just described is far more common than you might think, especially during busy times like holidays or sales events. And it’s a powerful reminder of why keeping your online business listings accurate is critical. Platforms like Google Business Profile (GBP), Yelp, and Apple Maps are often potential customers’ first point of contact. If your information isn’t up to date, you might lose more than just their visit—you might lose their trust.
Why Keeping Listings Updated Matters
Customers rely on online listings to make decisions. According to a recent survey, 76% of consumers check a business’s online profile before visiting in person. For businesses, this presents a significant opportunity—but also a risk.
When your information is accurate and reliable:
- It builds trust. Customers know they can count on your business to deliver.
- It drives traffic. Whether you’re hosting a sale or have special holiday hours, customers are more likely to visit when they know exactly when you’re open.
- It boosts SEO. Google rewards businesses with up-to-date profiles by ranking them higher in search results.
On the flip side, neglecting to update your listings can lead to:
- Frustrated customers. A shopper who arrives at your door only to find you closed might think twice about returning.
- Negative reviews. Many customers take to platforms like Yelp or Google to vent their frustrations.
- Missed revenue. Every person who walks away disappointed is a potential lost sale.
What Happens When Listings Are Incorrect?
Think back to a time when you relied on an online business listing, only to have your plans derailed because the information was wrong. It could have been incorrect hours, an outdated address, or missing holiday closures.
If this happened to you while shopping, you’d probably take your business elsewhere! Now imagine how easily your customers could be experiencing the same.
How Can You Keep Listings Accurate?
To ensure your online business listings are working, conduct a full audit of all platforms where your business is listed. Correct any discrepancies in your address, hours, phone number, or website link. If a holiday is coming up that affects your hours, change it everywhere and in advance!
The good news is that these frustrations are entirely preventable. Ensuring your listings are accurate and up-to-date can turn potential headaches into opportunities to make a great impression.
Don’t wait for a customer complaint to realize the impact of incorrect details. Take charge of your online presence today—because a little effort now can make all the difference in keeping customers happy and coming back.
