Digital Marketing Strategist
Meet Beth Floyd
The internet is full of possibilities, and I’m here to help you navigate them. If you’re ready to elevate your digital strategy and take your business to the next level, let’s connect—I’d love to help you succeed.
Digital Strategist, Roe Digital Inc.
Beth Floyd is the founder of Roe Digital and the mastermind behind much of the company’s design work. She is a true internet veteran and has been building websites since the mid-90s. Her first business, Roe Graphics, was launched in 1995. Roe Graphics started as a logo and graphic design company. Beth pivoted to website design once she saw the potential of the internet. A shining quality that has persisted with Beth for much of her time in business is her ability to spot trends and adapt accordingly. She is always open to new ideas and up-and-coming technology if it means she will be better equipped to help out her clients.
Beth Floyd earned her bachelor’s degree in Agriculture/Plant and Soil Sciences from the University of Tennessee in Martin and attended graduate school at the University of Tennessee at Knoxville. During graduate school, she field-tested genetically modified glyphosate-tolerant soybeans as part of her research. In her second year of graduate school, she spent some time working in the nutrition department, where she would assist professors in “desktop publishing” an infant feeding study. During this stage of her life, she discovered her passion for computers and graphic design. It was new technology then, and Beth was fascinated by the future possibilities.
At the beginning of 1995, Beth moved back to her hometown- Jackson, Tennessee. and opened up her first business: Roe Graphics. The internet was still just getting started during this time, so the company’s original purpose was desktop publishing and designing logos and business cards. She taught herself how to design and build websites from the ground up during her spare time. She developed her first website for a client in 1996, and as the “World Wide Web” became more popular, the demand for websites grew.
Since Beth was one of the first in the West Tennessee area to see the infinite potential of the internet, she was ahead of the game. Being one of the only website developers in her local area, she quickly established herself as the person to go to if you needed a website. Since 1996, Beth has designed well over 100 websites for different clients. She built the first website for The Jackson Sun, various radio stations, and a TV network. She has also developed websites for several school systems, agricultural researchers, nonprofit organizations, and dozens of local businesses.
As time went on, the name Roe Graphics no longer adequately represented what the company had grown to become. The days of logos and graphic design had long since gone. Instead, the times had changed, and Beth’s priorities had shifted to focus on digital marketing, web design, and development. To illustrate this evolution, Roe Graphics rebranded into Roe Digital Inc. in the fall of 2021.
In her nearly 30 years of business, Beth has seen the rise and fall of dozens of trends. The internet is an ever-evolving landscape, and she understands the importance of staying ahead of the game. She is always pursuing new information and is constantly looking for the next exciting piece of technology. Beth continues to sharpen her skills so she can best serve her clients. Her passion is for helping small businesses grow online.
When she isn’t working, Beth loves riding her bike or walking at Middle Fork Bottoms State Park. She’s been married to Brian for over 22 years and has two sons, Andrew and Matthew, three dogs, and a cat.
