Digital Marketing Consultant
Meet Beth Floyd
Beth is passionate about helping businesses with their websites and digital marketing strategies.
I'm Beth Floyd, the president of Roe Digital Inc. Since launching my first business, Roe Graphics, in 1995, I've been fascinated by the potential of the internet. My journey began with a degree in Agriculture/Plant and Soil Sciences, but it was during my graduate studies that I discovered my passion for computers and graphic design. This led me to self-teach website design, marking the start of my career in developing websites, including for notable clients like The Jackson Sun, NewsTalk 101.5 FM, WBBJ TV and various local businesses. As the digital landscape evolved, so did my company, transitioning from Roe Graphics to Roe Digital Inc. to focus on digital marketing, web design, and search engine optimization (SEO). I'm driven by a passion for helping small businesses grow online and am always on the lookout for new technology and trends.
President, Roe Digital Inc.
Beth Floyd is the founder of Roe Digital and the mastermind behind much of the company’s design work. She is a true internet veteran and has been building websites since the mid-90s. Her first business, Roe Graphics, was launched in 1995. Roe Graphics started as a logo and graphic design company. Beth pivoted to website design once she saw the potential of the internet. A shining quality that has persisted with Beth for much of her time in business is her ability to spot trends and adapt accordingly. She is always open to new ideas and up-and-coming technology if it means she will be better equipped to help out her clients.
Beth Floyd earned her bachelor’s degree in Agriculture/Plant and Soil Sciences from the University of Tennessee in Martin and attended graduate school at the University of Tennessee at Knoxville. During her time in graduate school, she field-tested genetically modified glyphosate-tolerant soybeans as part of her research. In her second year of graduate school, she spent some time working in the nutrition department, where she would assist professors in “desktop publishing” an infant feeding study. During this stage of her life, she discovered her passion for computers and graphic design. It was new technology then, and Beth was fascinated by the future possibilities.
At the beginning of 1995, Beth would move back to her hometown- Jackson, Tennessee. It would be here that she would open up her first business: Roe Graphics. The internet was still just getting started during this time, so the company’s original purpose was to design logos and business cards. She taught herself how to design and build websites from the ground up during her spare time. She developed her first website for a client in 1996, and as the “World Wide Web” became more popular, the demand for websites grew.
Since Beth was one of the first in the West Tennessee area to see the infinite potential of the internet, she was ahead of the game. Being one of the only website developers in her local area, she quickly established herself as the person to go to if you needed a website. Since 1996, Beth has designed well over 100 websites for different clients. She built the first website for The Jackson Sun, various radio stations, and a TV network. She has also developed websites for several school systems, agricultural researchers, nonprofit organizations, and dozens of local businesses.
As time went on, the name Roe Graphics no longer adequately represented what the company had grown to become. The days of logos and graphic design had long since gone. Instead, the times had changed, and Beth’s priorities had shifted to focus on digital marketing, web design and, development. To illustrate this evolution, Roe Graphics would be rebranded into Roe Digital Inc. in the fall of 2021.
In her nearly 30 years of business, Beth has seen the rise and fall of dozens of trends. The internet is an ever-evolving landscape, and she understands the importance of staying ahead of the game. She is always pursuing new information and is constantly looking for the next exciting piece of technology. Beth continues to sharpen her skills so she can best serve her clients. Her passion is for helping small businesses grow online.
When she isn’t working, Beth loves to go for long walks, read and listen to music. In addition, she is a loving wife and mother of 2 sons, two dogs, and a cat.
