Tennessee Web Designer
Custom, High-Performance Websites That Rank
Custom Web Design
We design websites that do more than look good— they help you achieve your business goals. Our small, local team works closely with you to create a website that’s more than just visually appealing. We design for performance, functionality, and your goals in mind.
Our Website Design Process
What It’s Like to Work With Us
1. Discovery: Understanding Your Business and Goals
The foundation of a successful website starts with understanding you. We begin with a call or Zoom meeting to discuss:
- Your business goals and target audience
- Your existing website (if you have one) and its current strengths or weaknesses
- Competitor websites, and what they’re doing well
- Any websites you like, and what elements inspire you
This conversation allows us to create a strategy tailored to your unique needs and goals.
2. Research and Initial Planning
We take the insights from our discovery meeting and dig deeper by:
- Analyzing your competitors and target market
- Outlining a site structure (sitemap) to optimize the user experience
- Incorporating basic SEO strategies into the design and layout to give you a head start on search engine visibility
You’ll receive a clear roadmap for your website’s content and design at this stage.
3. Homepage Design: Setting the Creative Direction
We begin by designing a homepage mockup that establishes your website’s overall look, feel, and functionality. You’ll have the chance to review and provide feedback as we refine the design to fit your vision.
Once the homepage is approved, we move on to designing the interior pages.
4. Development and Customization
We build most websites using WordPress, customizing each site to meet your specific needs.
Our sites are:
- Fully responsive and designed to look great on desktops, tablets, and mobile devices
- Built with clean, efficient code to maximize speed and performance
- Optimized for user experience with easy-to-navigate layouts
Throughout the development process, we give you access to a staging server, so you can monitor progress, review updates, and provide feedback before the site goes live.
5. Testing and Launch
We run every website through a comprehensive checklist to ensure:
- Browser compatibility (Chrome, Safari)
- Mobile responsiveness and usability
- Fast page loading times
- SEO basics, including metadata and proper formatting
Once testing is complete, we launch the website and run additional post-launch checks to ensure a smooth transition with minimal downtime.
6. Training and Support
We believe in empowering our clients. If you’d like to manage your website updates on your own, we’ll provide custom video tutorials showing you how to:
- Update text and images
- Add or remove pages
- Keep your website secure and up-to-date
For those who prefer ongoing support, we offer comprehensive Website Management Services to handle everything from updates to backups and security monitoring.
Why Choose Roe Digital for Your Website Design
Here’s what sets us apart:
- 30 Years of Experience: We’ve built websites for three decades, staying on top of changing trends and technology.
- Personalized Service: We’re a small, local team, which means you’ll get personal attention and direct communication every step of the way.
- Results-Driven Designs: We don’t just focus on aesthetics. Our designs are built to help your business generate leads, improve conversions, and grow.
- SEO-Focused Development: From the initial sitemap to the final design, we incorporate SEO strategies to help your site rank higher in search engines.
- Data-Driven Planning: We analyze keywords, competitor sites, and target audience behavior to build websites that perform.
Let’s design a website that’s custom-built for your goals. Contact us today to schedule a consultation and discuss how we can bring your vision to life.