Case Study: Website Refresh for an RV Park

Industry: Outdoor Hospitality

Property Type: RV Park

Focus: Guest clarity, booking confidence, and long-term visibility

The Challenge

When new owners took over this RV park, their first priority was getting online quickly. The original website, built in 2023, did exactly that: it established credibility, provided basic information, and helped the park show up in local searches.

But over time, the limitations became clear.

As competition increased and guest expectations changed, the website needed to do more than “exist.” It needed to:

• clearly speak to both short-term and long-term guests
• make it easy for travelers to understand the park before arriving
• support occupancy without relying solely on phone calls
• continue performing well in local search results

This was not about a full redesign. It was about making the website work harder as part of the park’s overall growth strategy.

The Strategy

We approached this project as a refinement, not a rebuild.

Our goal was to improve how the site supported real booking behavior while preserving the visibility the park had already earned.

Key areas of focus included:

• Guest clarity: Making it immediately clear who the park is best suited for and what types of stays are available
• Confidence: Using updated visuals and messaging to reflect the comfort and professionalism of the property
• Mobile usability: Improving navigation and load times for travelers searching on the road
• Local visibility: Maintaining and strengthening SEO signals so the park continued to appear in local searches

What We Improved

• Updated photography to better reflect the experience guests can expect
• Simplified navigation so visitors could quickly find directions, contact information, and local attractions
• Refined messaging to clearly address both short-term visitors and longer-stay guests
• Improved mobile performance to support travelers searching from their phones
• Reviewed on-page SEO to protect and strengthen local search visibility

The result was a site that not only looked better, but communicated more clearly to the right guests.

Why This Matters for Occupancy

For RV parks and campgrounds, a website is often the first impression for guests before they decide to book or call.

When messaging is unclear or the site feels outdated, potential guests hesitate.
When information is easy to find, and the experience feels trustworthy, confidence goes up—and so do inquiries.

This refresh helped position the park to:

• attract guests who fit the property
• reduce friction in the decision-making process
• support consistent visibility in local searches

It also created a stronger foundation for future marketing efforts, including paid campaigns and seasonal promotions.

Is Your Website Supporting Growth?

For outdoor hospitality businesses, a website is not just a digital brochure. It is part of a larger system that helps attract guests, support occupancy, and build long-term stability.

If your website feels slow, unclear, or disconnected from how guests actually choose where to stay, it may be holding you back.

We help RV parks, resorts, and campgrounds improve their online presence.

Let’s talk about what your website should be doing for your property.