Country View RV Park, a quiet and picturesque stop just off I-40 in West Tennessee, has grown into a popular destination for travelers and long-term guests alike. After launching their original website in 2023, the park changed ownership, and we’ve been helping the new owners maintain and grow their digital presence ever since.

Whether replying to guest reviews, running paid ads, or managing their Google Business Profile, our ongoing support has helped Country View stay visible online. In 2025, we connected with the owners to see if they would be interested in us refreshing the website to better reflect the warm, safe, and welcoming experience guests enjoy on-site.

About the Client

Located in Brownsville TN, Country View RV Park offers easy access to Memphis, Jackson, and the surrounding West Tennessee areas. With full hook-up sites, peaceful views, and a reputation for safety and hospitality, it’s an ideal place for extended stays or quick overnight stops.

With a small team running day-to-day operations, their website and online presence help do some of the heavy lifting when it comes to attracting new guests and answering common questions before they ever call or arrive.

Why the Website Refresh Was Needed

The original site was built in 2023 and did exactly what it needed to do: help the new owners get online quickly with a clean, functional design. But even in just a few years, the tools and platforms we use to build websites have improved significantly. With increased speed, better mobile performance, smarter design options, and streamlined editing capabilities now available, we wanted Country View to benefit from those upgrades.

Key goals for the refresh included:

Faster load times
A cleaner, more inviting visual design
Easier navigation, especially on mobile devices
Clearer messaging for both short-term and long-term stays
Stronger call-to-action buttons to prompt calls
Continued SEO performance to stay visible in local searches

Website Redesign Strategy & Execution

We approached the refresh as a refinement rather than a total overhaul. Keeping the core structure allowed us to move quickly, while design and content updates helped modernize the site and improve the user experience.

Here’s what we focused on:

Updated photos to match the comfort and professionalism of the park
Streamlined navigation for faster access to contact info, directions, and local attractions
Mobile-friendly improvements to support users on the go
On-page SEO checks to keep local visibility strong
Ongoing support through review replies, profile updates, and targeted paid ads

Does Your RV Park Website Need an Update?

A clear, easy-to-use website can make all the difference for local RV parks, campgrounds, and travel stops. Your online presence isn’t just about being found; it’s about giving guests confidence before they ever pull in.

If your website feels outdated, slow, or doesn’t reflect what makes your park special, it might be time for a refresh. We’d love to help make that happen.

Let’s talk about what your website could be doing for you.