RV Resort Marketing
Digital Marketing & Website Design for RV Parks & Resorts
Travelers are searching for RV parks right now—make sure they find yours. We build professional RV park websites that rank on Google and showcase what makes your RV resort unique.
Your Website Should Be Working for You
If your RV park website isn’t bringing in new reservations every week, it’s not doing its job. We help RV parks like yours:
- Get found on search (even in rural areas)
- Showcase your RV park’s beauty
- Highlight things to do in your local area
- Answer frequently asked questions
How We Build RV Resort Websites
We focus on building websites that bring you more visitors and showcase your park’s unique experience. Here’s how we make it happen:
Understanding Your RV Park and Your Ideal Guests
We start by learning about your RV park. What makes it special? What amenities set it apart? Who are your typical guests: long-term construction works, families, retirees, adventure travelers? This understanding shapes everything from your site’s design to its content.
Example: For an RV park near a construction site for Blue Oval City in Stanton, TN, we emphasize the convenience to the interstate, job site, and things to do in the area.
Focus on Localized Search
Your RV park needs to show up when travelers search for “RV parks near [Your Town],” “camping in [Region],” or “RV sites near [Your City].” We optimize your site with local keywords, list your park in online directories, and build content highlighting nearby attractions.
Example: A park in Brownsville, TN, shows up on Google for “RV Parks near Jackson, TN,” “Blue Oval City RV Camping,” and “West TN Campgrounds.”
Mobile-Friendly Design
Most of your guests will find you on their phones while on the road. We design your site to be fast, easy to navigate, and look good on cell phones and tablets.
Photos That Showcase Your RV Park
Your website should bring your park to life. We help you feature images and videos of your park’s best features, such as sunset views, well-kept campsites, walking trails, or family activities.
Google Business Profile Optimization
Your Google Business Profile is a powerful tool for getting more reservations. We offer search optimization services to help you keep your profile up to date. We
Website Management and Support
Once your website is live, you don’t have to worry about updates, backups, or security. We handle it for you, ensuring your site runs smoothly year-round.
Ready to Refresh Your RV Park Website
Don’t settle for a generic, outdated site. Let’s build a custom RV park website that helps you get found, look great, and drive more visitors to your campground.
Tips for Building an RV Park Website
Register Your RV Park’s Domain Name
If you don’t already have a website, the first step is to secure a domain name. I recommend registering yourcompanyname.com if it’s available. If not, see if you can find something similar with your company name and possibly city or state abbreviation. You can search to see if your domain name is available at any domain registrar, such as
Create a Logo for Your Website
If you don’t already have a logo for your business. You can hire a professional graphic designer or create one online using a tool such as
Create an Outline and Content for Your Website
You’ll need to plan out which pages you want to include and the text and photos for those pages. The most popular pages for RV websites are Home, Accommodations, Attractions, Directions, Online Booking, FAQs, and Contact.
Keep it Simple and Easy to Use
Your website should be welcoming and easy to navigate. Use clear, concise language, and make sure the menu is easy to use.
Include photos of your RV Park and local attractions
A picture is worth a thousand words, and this holds especially true for RV Parks. High-quality images of your park, showcasing the natural surroundings, amenities, and RV spots, can make all the difference.
Use high-quality images of the park, RV sites, and recreational facilities to help potential visitors envision their stay. Choose a design that reflects the park’s atmosphere and target audience, whether it’s a family-friendly park or one catering to workers or retirees.
A mobile-friendly website is a must.
Many travelers use their smartphones to search for and book their stays. Ensure your website is responsive, meaning it adjusts to the screen size of a tablet or smartphone. A mobile-friendly site provides convenience and improves your ranking in search engine results.
A mobile-friendly website ensures that your viewers can find what they need, regardless of their device. By optimizing the website for mobile devices, your RV park can cater to a larger audience and increase its chances of attracting potential customers.
Show Your RV Park’s Unique Offerings
An RV park website should showcase its unique offerings, including amenities and features that set your RV park apart. By effectively communicating these unique offerings, the website can attract visitors specifically looking for those features and increase the chances of booking a stay.
Provide Essential Information about Your RV Resort
Your visitors are looking for specific information. Make sure you provide details on pricing, location, directions, park rules, amenities, and any seasonal activities or attractions. Clear and accessible information can be the deciding factor for potential guests.
Optimize for Search Engines
Search Engine Optimization (SEO) is critical for helping potential guests find your site. Use relevant keywords throughout your website content, such as “RV Park,” “camping,” “nature retreat,” and the name of your locality.
I have found it helpful to include blog posts about attractions in your local area. That helps your site rank for keywords related to those attractions.
Create and update your Google Business Profile.
Your Google Business Profile will show up on Google Maps. This is based on the searcher’s proximity to your geographic location, but it can be influenced by content on your website and your Google reviews. Here’s a before-and-after screenshot of the search ranking for the keyword “RV Park” for one of the RV Parks that we do SEO after some tweaking to their Google Business Profile and website.
Update Your Website Regularly
Keep your website fresh with the latest updates and seasonal events. A blog can be a great addition, providing tips for RV travelers, stories from your park, and updates on local attractions. This keeps your website dynamic and engaging for repeat visitors.
Need someone to build your website?
Let us know if you need help setting up a website or optimizing your RV Resort for search.
