Our SEO Process

We believe effective SEO requires both technical expertise and a deep understanding of your business goals. Our process combines proven SEO techniques with personalized strategy and clear communication. 

Our approach to SEO focuses on delivering real value for your business through personalized attention, regular updates in clear language, and direct communication with our SEO specialists. We don’t believe in one-size-fits-all solutions – your strategy will be tailored to your specific business goals and market.

Your SEO Journey

When you work with Roe Digital, you’ll experience a straightforward, transparent process:

Your first step is a consultation where we discuss your business goals and current challenges. We’ll review your existing online presence and identify the opportunities for improvement. This helps us create a customized SEO strategy that aligns with your business objectives.

From there, we handle all the technical implementation while keeping you informed with regular updates and monthly progress meetings. You’ll always have direct access to our team for questions or updates.

Why Choose a Small, Local Team for SEO

When it comes to SEO, working with a small team offers distinct advantages:

You will talk directly with the same people handling your project. As a local team, we understand your market and can adapt our strategy to your specific needs.

Our 10-Step SEO Process

For those interested in the technical details, here’s our comprehensive 10-step SEO process:

1. Research

The first step in the SEO process is understanding your company, your audience, your competitors and the keywords that your target audience uses when searching.  By understanding your industry and what people are searching for, we can create content that is relevant and useful to them.

• Understand your business, audience, and competitors.
• Perform industry-specific research to identify trends, pain points, and opportunities.
• Use tools like Semrush and SearchAtlas to uncover the keywords your target audience uses when searching.

2. Select Target Keywords

The next step in the SEO process is to research the keywords that you want to target. Once we have a list of potential keywords, we will determine which ones are the most relevant to your business and which ones are the most popular among searchers.  We use SearchAtlas and Semrush for keyword analysis research.  

• Identify a list of keywords relevant to your business and customer needs.
• Evaluate keyword popularity, competition, and intent using tools like Semrush.
• Prioritize keywords that balance high search volume and low competition for optimal results.

3. Analyze Your Website

Once we have a list of keywords, we will analyze your website to see how well it is currently optimized for those keywords. This will involve looking at things like your title tags, meta descriptions, header tags, and other on-page elements. We will look at your website’s overall structure and content to see if there are any areas that need to be improved. We use Analytics and Google Search Console to see which pages of your site have issues and which pages and keywords are ranking. 

• Analyze on-page elements like title tags, meta descriptions, header tags, and alt attributes.
• Assess site structure, content quality, and internal linking for improvement opportunities.
• Use Google Search Console and SearchAtlas to identify pages with performance issues.

4. Technical Optimization

Once we have conducted research, it’s time to start optimizing your website for search engines. This includes optimizing your title tags and meta descriptions and making sure your website is mobile-friendly and loads quickly.

• Optimize Title Tags and Heading Tags (H1, H2, H3, etc.)
• Address website speed and performance issues (e.g., image optimization, caching).
• Fix crawl errors, broken links, and duplicate content.
• Ensure your site is secure with HTTPS and has a clean XML sitemap.

5.  Mobile Optimization

With more and more people using mobile devices to access the internet, it’s essential to make sure your website is optimized for mobile. This includes having a responsive design that looks great on any device and ensuring that your pages load quickly on mobile devices.

• Ensure your website is mobile-friendly with a responsive design.
• Test site speed on mobile devices using PageSpeed Insights.
• Optimize for seamless user experiences across all devices.

6. Content Creation and Optimization

One of the most important aspects of SEO is creating high-quality content relevant to the keywords you are targeting. This content should be well-written and informative and designed to help searchers find the information they are looking for. In addition to creating new content, you may also need to optimize existing content on your website. By creating informative and engaging SEO content, you can attract more visitors to your website and improve your chances of ranking higher in the search results.

• Create high-quality, keyword-targeted content that provides value to users.
• Update existing content to align with SEO goals and improve readability.
• Use multimedia elements (videos, infographics) to enhance engagement.

7. Build Links

Link building is the process of acquiring links from other websites back to your own. This is important because links are one of the main ranking factors for Google. The more high-quality links you have pointing to your website, the higher you will rank in the search results. There are a number of ways to build links, such as writing blog posts on other websites, directory submissions, and social media outreach.

• Acquire backlinks from reputable and relevant websites.
• Leverage guest blogging, directory submissions, and local sponsorships.

8. Optimize for Local SEO

If you have a local business, optimizing your website for local search is essential. This includes claiming your listing on directories like Yelp and Google Business Profile. Local SEO is essential for businesses that want to be found by people in their area. We use SearchAtlas and Bright Local for local SEO. They have tools that show where your business is ranking geographically and citation builder tools that will help you increase backlinks to your website. 

• Claim and optimize profiles on Google Business Profile, Bing, Yelp, and similar directories.
• Build citations with tools like SearchAtlas or Bright Local.
• Collect and respond to customer reviews to enhance credibility and rankings.

9. Performance Monitoring

Once we have implemented the above SEO strategies, we will monitor the progress over time to see how well our efforts are paying off and what areas need improvement. 

• Track rankings, traffic, and conversions using Analytics and SEO ranking tools.
• Monitor keyword performance and adjust strategies as needed.
• Use competitor analysis to stay ahead in the SERPs (search engine results pages).

10. Make Adjustments as Needed

As with any marketing strategy, SEO is an ongoing process that requires regular adjustments and updates. As Google’s algorithm changes and new technologies such as AI are developed, certain SEO tactics may become outdated or less effective over time. That’s why we strive to stay current on industry news and implement the latest best practices.

• Regularly review and refine SEO tactics to adapt to changing algorithms and trends.
• Test new strategies like A/B testing meta tags and experimenting with content formats.
• Stay updated on industry best practices to maintain a competitive edge.

Ready to Improve Your Search Rankings?

Take the first step toward better search visibility today. Please complete the form below and we’ll send a link to our calendar to schedule a virtual consultation. During this call we’ll discuss your business goals and review your current online presence. 

We’re here to help you navigate the complexities of search engine optimization.