The Online Directories Every RV Park Owner Needs to Claim
Most RV park owners we hear from know they need to be online, but they aren’t sure where to start or what’s actually worth their time. Here’s something that surprises a lot of people: getting listed in the right directories doesn’t just help travelers find you on those directories. It also helps you show up higher in Google searches, and it’s how AI tools like ChatGPT, Claude, and Gemini know your park exists when someone asks for recommendations. The more places your information appears consistently, the more credible your business looks to both search engines and AI. Start with these three.
1. Google Business Profile
This is the big one. Most of your traffic comes from here. You have to do this manually because you want to control the first impression.
If you don’t claim your listing, Google usually shows a grainy street-view photo taken from a passing car. You want your best photos there instead. You’ll likely have to do a quick video call with a Google rep to prove you own the place, but it’s worth it. If you only do one thing today, make it this.
Make sure you select the correct category and subcategories (e.g., RV Park, Campground). Upload photos of your campground and fill out all of the details.
2. Apple Business Connect
Every iPhone user has Apple Maps. It’s the default. When a driver tells Siri, “Find an RV park for me,” this is where the info comes from. If you aren’t listed correctly here, Siri might send them right past your exit.
3. Bing Places
Don’t laugh! Bing is important for the outdoor niche. It powers the dash navigation in a lot of newer trucks and SUVs. If someone is hauling a 40-foot fifth wheel and using their built-in screen to find a spot, they are probably using Bing data. It takes five minutes to set up. Don’t skip it.
Once the big three are handled, there’s a whole ecosystem of campground-specific directories where travelers are actively searching for their next spot. Every place you’re consistently listed is another place Google and AI tools can find you. Work through them over time.
Not sure if people can even find your park online?
We work with RV parks and campgrounds to help them show up online. If you’d like a free look at your online presence, we’re happy to tell you what’s working and what isn’t.
How to Set Up Online Directories
Niche Directories for RV Parks and Campgrounds
Once the big three are done, make sure you’re on the sites travelers actually trust for reviews:
Core map + review listings (highest priority)
These drive “RV park near me” discovery and route-planning:
- Google Business Profile
- Apple Business Connect
- Bing Places for Business
- Yelp
- Tripadvisor
- Facebook (especially for messages, reviews, and local discovery)
Major RV/camping discovery apps & directories (where RVers browse)
- Campendium
- The Dyrt
- RV LIFE Campgrounds
- Allstays
- Good Sam
- RV Parky
- iOverlander
- Campground Views
- Freecampsites.net
Booking marketplaces
These aren’t free listings; they’re booking platforms that take a percentage of reservations. Whether they’re worth it depends on your margins and how full you already are. But being listed there does add to your overall online footprint.
- Campspot
- RoverPass
- Hipcamp
Public-lands reservation directories
- Recreation.gov
- ReserveAmerica
Membership networks for RV Parks
- Harvest Hosts
- Kampgrounds of America
Directories are the foundation. What you build on top of them is what fills your sites.
Getting listed is step one. The parks that stay consistently booked are also active on Facebook, show up in Google searches beyond the map, and build an audience that keeps travelers coming back. Managing all of that takes time, most owners don’t have.
We work specifically with RV parks and campgrounds on exactly this. If you want to know where you stand, the free visibility check above is a good place to start, or just give us a call at (731) 660-0700.