Primary Care Diagnostics, a long-standing leader in diagnostic medical equipment, has partnered with our team for over two decades. Together, we’ve helped them grow their digital presence through consistent SEO strategy and smart web design decisions. When it came time to redesign their website, the goal was clear: upgrade the experience without losing the search visibility that had become a primary lead source.

About the Client

Primary Care Diagnostics offers innovative systems like the TM Flow System, VAT ENGPlus, and COGNISION System, used by healthcare professionals to detect health issues early and improve patient care. With a national reach and a small internal team, their website plays a critical role in educating providers and generating leads.

Why the Redesign Was Needed

Website design for medical equipment company

The previous website had served them well for years but no longer met modern standards for usability, speed, or mobile accessibility. For a company selling high-tech medical systems, the site needed to reflect the same level of professionalism and innovation.

Key goals included:

A fresh, clean visual design
Mobile responsiveness
Faster load times
Streamlined navigation
ADA accessibility compliance
Strong calls-to-action and quote request flow

Strategy & Execution

The redesign wasn’t just about looks; it was about performance. The site needed to serve healthcare professionals who were short on time but needed clear, trustworthy product information quickly.

To ensure success:

Product pages were restructured to highlight each system’s benefits and applications
CTAs like Request a Quote and Pay Online were made more visible and purposeful.
SEO was protected with a full audit, redirect map, and metadata preservation
Technical improvements ensured the site remained fast and compliant across all devices.

Many businesses lose rankings after a redesign, but that risk can be avoided with the right strategy.

Thanks to careful planning and a data-driven approach, the new website launched without losing keyword rankings. Our client continues to rank in the top positions for many high-value search terms in the diagnostic device space.

Website Redesign Results:

Primary Care Diagnostics search rankings SEO

Maintained top Google rankings after launch
Improved quote submissions through the website
Faster load times and a better mobile experience
A design that reflects the quality of their products

Is Your Website Working as Hard as It Could Be?

A lead-generating website can make all the difference for healthcare, diagnostic, and medical equipment companies.

If your website is outdated, underperforming, or not appearing in search results, it’s time to consider a strategic redesign. With the proper structure, content, and optimization, your website can become one of your best business tools.

Let’s talk about how to make that happen.