Why Your Competitors Might Be Ranking Above You on Google (And How to Fix It)

Have you ever searched for your business on Google and noticed competitors ranking above you? It can be frustrating, but Google is not favoring anyone. Your position in local search results comes down to a few specific factors. Understanding these can help you improve your visibility and reach more customers.

How Google Decides Which Local Businesses Show Up First

Google looks at three main factors: proximity, relevance, and prominence.

1. Proximity

Google wants to show users businesses that are close to their current location.
If someone in Jackson searches for “website company near me,” Google will prioritize companies located in Jackson. Even though Roe Digital’s main office is in Humboldt, the searcher’s location influences the results.

2. Relevance

The more specific the search term, the more accurately Google can match it.
A search for “website design companies in Humboldt Tennessee” will usually place Roe Digital at the top because the search directly matches your location and service.

3. Prominence

Prominence reflects how well known and trusted a business is online.
Google looks at reviews, website quality, mentions of your business, and activity. For example, Roe Digital often ranks first for SEO searches because Google recognizes strong authority in that area.

How to Improve Your Google Ranking

The good news is that rankings can change. With consistent updates and accurate information, you can strengthen your position.

1. Keep Your Information Consistent

Your business name, address, phone number, and hours should match across your Google Business Profile, website, and any other listings. Inconsistencies can lower your ranking.

2. Add Helpful FAQs

The “Questions and Answers” section gives Google additional context about your services. Clear, relevant FAQs reinforce what you offer.

3. Collect Regular Reviews

Frequent and recent reviews signal trust and activity. This directly impacts your prominence.

4. Use an Accurate Business Description

A well-written description helps Google understand your services and match you to the right search terms.

5. Post Periodically

Simple updates on your Google Business Profile show Google that your business is active and serving customers.

The Bottom Line

If you are not ranking first right now, do not worry. Local search results shift often. By keeping your information consistent, gathering reviews, and staying active online, you can improve your visibility and show up for the searches that matter most.

If you want help increasing your local ranking or strengthening your online presence, we are here to support your business.