Imagine a community where every storefront lights up with the dreams of its owners. This is the power of small businesses, which account for nearly all U.S. companies and are responsible for generating over half of all new jobs. Supporting these enterprises isn’t just shopping; it’s sustaining the heartbeat of the American economy.

When you shop at local businesses, you not only enjoy superior customer service but also benefit from the deep product knowledge of the staff. For instance, a local hardware store owner with years of experience might help you choose the best materials for a home improvement project, offering insights you wouldn’t find in a larger chain store.

Why Support Small Business

It’s essential to help out small businesses whenever possible. More often than not, shopping locally will:

Provide you with a better product.
Lead to a better customer service experience.
Help the local economy.

Small businesses are the backbone of America. According to the U.S. Small Business Administration, 99.7% of all U.S companies are small businesses, and 64% of all jobs created from 1993 to 2011 are due to local companies. Hopefully, the six reasons listed in this article will convince you to shop locally the next time you are ready to make a purchase. It could make a big difference.

Personal Touch: The Local Shopping Experience

Local businesses have fewer team members than large corporations, which often results in a more pleasant shopping experience. Giant conglomerates swap employees around so frequently that it’s not uncommon to never see the same employee twice. When shopping local, your chances of getting to know whom you are buying from are far better.

Local Businesses Provide Better Service

It’s no secret that big corporations don’t often have the most remarkable customer service. I think everyone understands how frustrating it is to be put on hold for twenty-plus minutes because you were trying to get something straightened out. Conversely, local businesses care more about providing a quality experience. They will make an active effort to keep you as a customer.

Local Business Employees Tend to be More Knowledgeable

Because smaller establishments don’t have the infrastructure to hire hundreds of employees on a whim, they often are more selective about who gets hired. Local business workers are almost always very knowledgeable about what they are selling. This can make the transaction process straightforward, smooth, and pleasant from start to finish.

By Shopping Local, You Help Support Someone’s Dreams

Behind every local business is an entrepreneur trying to make their dream a reality. You may not know it, but by purchasing from small businesses, you may just be keeping somebody’s dream alive. The entrepreneurial spirit is part of what makes the United States so unique.

Local Economies will Flourish.

Money spent locally will frequently get cycled back into the local economy. Local businesses pay local taxes to help the local area prosper. Small businesses bring growth and innovation to wherever they are from and provide employment opportunities for hard workers.

Small Businesses can Innovate Better than Big Companies

Small businesses must stand out to survive, so they always try to improve and bring something new to the table. It can take years if a giant corporation wants to try something new. The idea has to pass through hundreds of people before it even has a chance of approval. Even then, it still might not become a reality. Local businesses produce fourteen times more patents than big companies. This can lead to some incredible innovations. Without small businesses, the world might innovate at a much slower pace.

Why supporting small business is important

Small businesses are incredible. They help economies grow and create millions of jobs every year. Stiff competition forces them always to improve their craft. By shopping locally, you get better products and services and help the dreams of aspiring entrepreneurs. This is why it’s important to shop locally.

Next time you consider a purchase, choose a local business. Whether it’s a coffee shop, bookstore, or grocery store, your decision helps sustain the community. Let’s reinvest in our neighborhood, one purchase at a time.