Having a website is essential for any animal rescue organization. It’s a great way to reach out to potential adopters and raise awareness about your cause. But how do you plan a website that meets your rescue’s goals? Read on for tips for planning the perfect site for your animal rescue.
Before you begin designing your website, you must know what you want to accomplish with it. Do you want to use it to showcase adoptable cats or dogs? Do you need to find more volunteers? Or are you looking for more of an educational resource? Knowing your end goal before getting started will help ensure the success of your website.
Choose a Platform
The platform you choose will determine how easy or difficult it is to design and maintain your website in the future. If you don’t have any prior coding experience, then using a platform like WordPress or Squarespace might be best, as they offer templates and drag-and-drop tools that make creating a website easier than ever.
Focus on Navigation
Organization is key when it comes to websites. A confusing layout will scare guests away. Visitors should be able to easily find what they’re looking for without having to click through multiple pages or search bars. Use clear headings, and simple language that everyone can understand. Make sure all of the pages are clearly labeled and organized in order from most important (like “Donate” or “Adopt Now”).
Everything should be easily accessible. If visitors are consistently leaving your website after only a few seconds, it’s possible that your website isn’t user-friendly.
Put the Animals at the Forefront
The most important thing when creating an animal rescue website is to put the animals first. Make sure that they are front and center on your site – feature pictures of adoptable cats or dogs, highlight their stories, and make sure it’s easy for potential adopters to find information about them. This will not only help you reach more people but will also make your website more engaging and memorable.
Try and avoid using stock images. Internet users are savvy enough to sniff out a stock image a mile away. Relying on them will make your animal rescue seem less legitimate. Whenever possible, use pictures of all the cute cats and dogs that are currently under your care.
Make it Easy to Donate
Animal rescue organizations rely heavily on donations, so make it easy for people to donate on your website. Each small donation will go towards saving a life.
Make a “Donate Now” button a prominent feature on many of the key pages on your website, as well as links to other donation-related pages like donation goals or success stories from past donations. You can even include an option for recurring donations if you want people to commit long-term support for your cause.
Have Great Content
Having compelling content is an important part of every website. You need to write to your audience. For example, if you sell medical equipment you should write your content to be very formal and technical. In the case of writing outstanding content for an animal rescue website, try and seem approachable! You want to appear friendly, and warm. Coming across as overly serious might scare away potential adopters and donators.
Stay Active on Social Media
Social media is a great way to engage with potential adopters and spread awareness about your mission. Post regular updates about new adoptable animals or events that you have coming up, as well as stories from successful adoptions or donations that have been made. This will help drive more traffic back to your site and increase engagement with potential volunteers or those looking to adopt a rescue.
Need a website for your animal rescue?
If you need a fantastic animal rescue website but don’t want to take it all on yourself, we’d be happy to help! We love working with animal rescues. We understand the importance of having a website that is search optimized and easy to manage. Plus, we’ll take care of all of the details of the website development process so you don’t have to worry about it.
You can focus on what’s important – taking care of animals in need. We’ll design and build your new website, so you can start getting donations and volunteers immediately.
Sign up for a free consultation today, and let us show you how we can help save more animals!