Best SEO Software in 2025
As a digital marketing company specializing in search engine optimization (SEO), we’ve tested countless SEO tools over the years. With the rise of AI, the local SEO landscape has evolved significantly, and agencies need more comprehensive solutions than ever before. After extensive testing and real-world implementation, we’ve found SearchAtlas to be the standout choice for managing local SEO campaigns, with ahrefs, SEMrush, and BrightLocal serving as solid alternatives for specific use cases.
Local SEO Software for Agencies
Local SEO has become increasingly complex, with Google’s algorithms favoring businesses that maintain consistent, accurate, and engaging local presence across multiple platforms. For agencies managing multiple clients, having the right software isn’t just helpful – it’s essential for scaling operations and delivering results.
Key Challenges Agencies Face with Local SEO:
- Finding backlink opportunities
- Managing multiple client locations and citations
- Tracking rankings across different geographic areas
- Creating locally-optimized content at scale
- Generating comprehensive client reports
- Maintaining consistent NAP information
- Managing client reviews across platforms
SearchAtlas: The Complete Agency Solution for SEO
After years of juggling multiple tools, we’ve transitioned primarily to SearchAtlas for our agency operations. Here’s why it’s become our go-to website ranking software for 2025:
Comprehensive SEO Tools
Local SEO Heatmaps and Geogrids: Visualize client rankings across specific geographic areas with unprecedented detail
OTTO SEO AI Assistant: Automates technical SEO tasks and provides actionable content recommendations
Massive Keyword Database: Access to over 4.2 billion keywords for granular local targeting
Citation Management: Streamlined tools for maintaining consistent business information across directories
White Label Reporting: Professional, customizable reports for client presentations
Agency-Specific Advantages
Multi-Client Dashboard: Manage all your clients from a single interface
Client Reporting: The SearchAtlas report builder allows us to customize client reports. The reports include keywords, local ranking, Google Business Profile, Google and Facebook Ads along with an AI Summary. The summary alone saves a lot of time explaining the details to clients.
Alternative SEO Tools
SEMrush
While we’ve shifted primarily to SearchAtlas, SEMrush remains a valuable tool in our arsenal, particularly for:
- In-depth keyword research
- Competitor analysis
- Position tracking
- Content optimization
Pricing: Starts at $119.95/month with a 14-day free trial
BrightLocal excels in specific areas of local SEO:
- Local citation building
- Review management
- Local search grid visualization
- White-label reporting
Pricing: Various plans available with a 14-day free trial
SEO Software for Agencies
Search/Atlas
We’re always on the lookout for tools that can give our clients an edge, and Search Atlas has quickly earned a spot in our SEO toolkit for 2025. This platform offers powerful features like a massive keyword database with over 4.2 billion options, making it easier to uncover high-value opportunities tailored to our clients’ needs.
The Local SEO Heatmaps and Geogrids are game-changers for visualizing how a business ranks on Google Maps. This tool will help us fine-tune local strategies to improve visibility in specific areas and reach the right customers.
One of my favorite features is OTTO SEO, an AI-driven assistant that simplifies technical SEO tasks. It audits sites, identifies issues, and even offers content recommendations to improve rankings—helping us deliver faster, more impactful results.
We’ll be using Search Atlas because it aligns perfectly with our goal of making SEO more effective and efficient for our clients, whether they’re local businesses or national brands. It’s all about staying ahead and helping our clients succeed.
Semrush: Another SEO tool that we use, SEMrush offers a comprehensive suite of local SEO features, including keyword research, backlink tracking, and reputation management. We use SEMrush to perform keyword research, track our clients’ backlinks, and monitor their online reputation. Semrush offers a free 14 day trial, and paid plans start at $119.95/month.
SurferSEO: SurferSEO is a powerful SEO tool that helps you optimize your content for target keywords using its Content Editor. The Content Editor analyzes your content and provides recommendations for keyword usage, ensuring that your website is optimized for search engines. Additionally, SurferSEO’s Grow Flow feature offers AI-generated tasks, such as internal link building and backlink ideas, to help improve your website’s ranking each week. SurferSEO offers various pricing plans to suit your needs.
Surfer AI is an advanced tool developed by Surfer SEO that leverages artificial intelligence to automate and optimize the content creation process. It is capable of generating full, SEO-optimized articles based on user-selected keywords and preferences. Its features include competitive analysis, article customization (including tone of voice and outline review), and post-publication ranking tracking. The tool is designed to boost web traffic, improve productivity, and streamline the content creation process for publishers, in-house marketing teams, and marketing agencies.
SEO Ranking Software
SEO ranking tools automate many of the tasks associated with search engine optimization, including keyword research, backlink analysis, and content creation.
In addition, search engine positioning software can help improve optimization efforts’ accuracy by providing up-to-date data and insights for your web pages. As a result, businesses that invest in SEO platforms can often achieve greater success with their optimization campaigns, as well as begin to make more money online.
Best Local SEO Software
Local businesses can benefit from using SEO tools and software in several ways. First, keyword research tools can help local businesses research and target the right keywords. This is important because choosing the wrong seed keywords can waste time and money on marketing efforts that don’t reach the right audience or help with search engine rankings.
Second, rank-tracking tools can help local businesses track their progress and see how their website ranks in search engine results pages (SERPS). This is important because it allows businesses to see whether or not their SEO efforts are paying off.
Finally, SEO software can help local businesses to automate their link-building efforts. This means they can spend less time manually submitting links to directories and instead focus on other aspects of their business.
Importance of Local Search Engine Optimization
If you’re running a local business, you know how important it is to rank high in local search results and Google maps. But what’s the best way to achieve this?
When it comes to ranking in search results, local SEO is essential. The higher you rank locally, the more visible you are to potential customers and the more likely they will visit your store or website.
SEO is essential for growing your business in 2023. There are hundreds of SEO tools out there, and it can feel overwhelming to narrow down which tools to use. You don’t want to invest in the wrong SEO tool. Luckily, we’re here to make your transformation into an SEO pro as easy as possible, so here are our favorite local SEO tools.
Our Favorite Local SEO Tools
- SearchAtlas
This is our new favorite because it incorporates local search, keyword analytics, technical SEO, reporting, link building and Google and Facebook ads. - Semrush – If you want to improve your SEO rankings, Semrush is a must-have. It’s perfect for local keyword research and can help you get a leg up over your competition. Semrush also offers listing management and position tracking. It’s one of the best professional SEO software tools. They are currently offering a free 2-week trial of Semrush Pro. Sign up here.
- Surfer SEO – Surfer SEO will help you improve your website’s content for local search engines by providing you with local search data. Google Search Console – (Formerly Google Webmaster Tools) Google’s free tool allows you to measure your site’s traffic, see any issues and see how your site ranks on the search engine results pages (SERPs). You can use this tool to see what keywords or queries are driving the most traffic and impressions to your site; you can submit sitemaps and test your page experience on both desktop and mobile. Surfer recently announced their AI content writing tool – Surfer AI.
- ChatGPT – An artificial intelligence tool created by OpenAI that can help create content. We see impressive content generated by their latest version GPT-4. However, it’s important to fact-check everything because sometimes ChatGPT can make up content rather than using facts (also known as hallucinating in the AI industry). You can further optimize your ChatGPT experience using ChatGPT Plugins and ChatGPT SEO Plugins.
Best Enterprise Platforms for SEO
With these six search engine optimization software tools at your disposal, your brand is well on its way to seeing major growth! But there is still more you need to know. Many other local SEO software options are available, each with its own features and benefits.
Search Atlas
The Search Atlas platform streamlines your SEO efforts by bringing all the essential tools for content marketing and SEO into a single, user-friendly dashboard. Say goodbye to juggling multiple platforms during your SEO campaigns. Whether you’re a large corporation, a digital marketing agency, or a small to medium-sized business, Search Atlas offers subscription levels tailored to meet your specific needs and business objectives.
Search Atlas is a comprehensive enterprise SEO platform designed to enhance your digital marketing efforts. It offers a vast keyword database with over 4.2 billion entries, enabling you to identify high-value opportunities tailored to your business needs.
One standout feature is the Local SEO Heatmaps and Geogrids, which provide visual insights into your business’s performance on Google Maps. This functionality allows for precise adjustments to local strategies, improving visibility in targeted areas and effectively reaching your desired audience.
Additionally, Search Atlas includes OTTO SEO, an AI-driven assistant that streamlines technical SEO tasks. OTTO conducts site audits, identifies issues, and offers content recommendations to boost rankings, facilitating quicker and more impactful results.
By integrating Search Atlas into your SEO toolkit, you can make your optimization efforts more effective and efficient, whether you’re managing local businesses or national brands. Its comprehensive features and user-friendly interface make it a valuable asset for staying ahead in the competitive digital landscape.
BrightLocal
BrightLocal is a comprehensive local SEO platform that offers a wide range of features to help you improve your local search rankings. One of the standout features of BrightLocal is its local rank tracker, which allows you to track your progress over time, so you can see exactly how your efforts are paying off. Bright Local integrates with Google Business Profile and Google Analytics for detailed reporting. Using this powerful SEO software, you can maximize your digital marketing efforts.
Other features include local listing management, review generation, and citation building.
BrightLocal offers keyword tracking and white-label reports for SEO agencies, so you can easily share local keyword positions with clients.
Our favorite feature of BrightLocal is its local search grid. This gives you an at-a-glance view of how you’re performing for different keywords in different areas throughout your geographic area. We use it on our clients’ websites to see how they improve over time. You can read about some of our SEO case studies here.
The price is affordable, and they offer a free 14-day trial that you can use without a credit card.
Rankmath
RankMath is a popular WordPress SEO plugin that offers everything you need to optimize your website for search. The plugin includes features such as local SEO metadata, Google Maps integration, and automatic schema markup.
RankMath is an SEO plugin for WordPress that makes it easy to optimize your website for local search. You will be provided with automatic suggestions for how you can improve your website’s ranking, and it also offers detailed reports so you can track your progress. RankMath also makes it easy to add structured data to your website, which can help you rank higher in search results.
Surfer SEO
Surfer SEO is a tool that helps you find the best keywords to target for your business. Surfer SEO provides detailed data about search trends, so you can see which keywords are most popular in your area. Thanks to Surfer SEO, you can grow your website’s SEO ranking at an accelerated rate, since you will be working off of proven data. You won’t have to rely solely on guesswork anymore!
GrowFlow is Surfer’s AI Growth Management Platform which guides you with AI-generated tasks to improve your SEO. We use GrowFlow as part of our SEO Writing Services to optimize page content and build internal links.
Surfer SEO is used by beginners and experts alike. There is even a free chrome extension for those just starting. The free extension provides you with content suggestions and basic keyword research.
Semrush
Semrush is a comprehensive SEO platform that offers a wide range of features to help you improve your website’s ranking in search results. SEMRush offers local business listing management and their keyword tool gives access to a database of more than twenty billion keywords.
Semrush’s data is vast in scope, but also offers information on local SEO. Local businesses can use Semrush to see how they are performing locally and where there is room for improvement.
Semrush can also be used for local listing management, review management, and geographical position tracking. Taking advantage of this valuable data will help drive more traffic to your business and help take it to the next level.
Ahrefs
Similar to Semrush, Ahrefs provides users with keyword data. We have alternated between Ahrefs and Semrush over the years but Semrush is currently our preferred tool for keyword research because we were consuming too many credits with Ahrefs and had additional charges.
Yext
Yext offers a suite of tools to help you manage your local listings, including the ability to track your listing’s progress, ensure that your NAP information is consistent across all listings, monitor your reviews and ratings, and get insights into how well your listing is performing. Yet also offers a free listing scan so you can see how your business appears on major directories like Google Business Profile and Yelp.
For our SEO clients, we prefer using SearchAtlas listing management tool over Yext.
Nearby Now
With Nearby Now, every time your team check-in at a job site, your local SEO gets a little boost. This works well for businesses that make service calls or deliveries. One of our clients who owns a local mattress store, uses Nearby Now to check in while making mattress deliveries. We embed the Nearby Now code on their website and it generates a map of their deliveries along with their reviews. You can see an example of the mattress store’s Nearby Now map here.
FAQs about Local SEO
How accurate is SEO Ranking Software?
Unfortunately at this time, none of the SEO Ranking software platforms are consistently accurate.
SparkToro solicited Google Analytics data from the web marketing community in July and August of 2022.
- Over 1,000 participants shared their websites’ traffic with SparkToro.
- Traffic estimates from four providers were compared against Google Analytics’ reported numbers: SEMRush, Datos, SimilarWeb, and Ahrefs.
SparkToro tested the accuracy of third-party traffic estimators and found that none of them were consistently accurate and recommended using SimilarWeb for larger websites, and Datos for smaller websites. See SparkToro’s report for details.
Can I do local SEO without a website?
Yes, you can do local SEO without a website. However, it will be more difficult to rank high in search results without a website because you will not have a platform to showcase your business’s information and content. Google provides you with several free SEO tools. You should claim and optimize your Google Business Profile which is free and easy to do. Keep an eye on your Google Search Console data, as that’s a free way to measure your progress. You can also create listings on other directories like Yelp and Yellow Pages.
Can I do local SEO for free?
Yes, there are a number of ways to do local SEO for free. First, make sure to claim and optimize your Google Business Profile. You can also create listings on other directories like Yelp and Yellow Pages. Additionally, there are a number of free local SEO tools that you can use to improve your website’s ranking, such as Google AdWords Keyword Planner and Google Trends.
What is the best local SEO strategy?
There is no one-size-fits-all answer to this question, as the best local SEO strategy will vary depending on your business’s unique needs and goals. However, some general tips for improving your local SEO include the following:
- Claim and optimize your Google Business Profile.
- Get Reviews – Ask your customers to review your business on Google, Bing, and other directories.
- Increase links to your website – find opportunities for links back to your website, such as the Chamber of Commerce, vendors, and any local organizations you are involved in.
- Create listings on directories like Yelp and Yellow Pages
- Ensure your website’s content is relevant, informative, and up to date.
- Update your Google Business postings regularly.
How to create a successful SEO campaign?
An effective SEO campaign strategy can include: gauging the health of your website, competitor analysis, keyword research, high-quality content, optimizing on-page SEO, and link-building. For more information about creating an SEO campaign, check out the Semrush guide – How To Create a Successful SEO Campaign.
Local search engine optimization is essential for locally-owned businesses looking to improve their online presence and rank higher in local search results. By investing in local SEO and utilizing the tools we recommend, such as SurferSEO and SEMRush, you can attract more customers, increase brand awareness, and ultimately grow your business. As a family-owned web design company specializing in SEO, we are here to help you navigate the world of local SEO and create a strategy that will work for your unique business. Contact us today to learn more about how we can help your business thrive in the digital age.
