Should website design be creative? Well, if you are looking for results, it has to be data-driven and creative. Here’s more.
You are probably right if you think you can’t survive in the digital world without a website. However, you might need to reconsider your belief system if you think you can survive the fierce competition just with a website.
With intensified competition in almost every niche, marketing is what stands out and filters out the uproar to channel the right kind of audience to your website. Thanks to the power of data insights, you can pinpoint factors that make/break the digital trust of your target audience.
But that’s not it. If you wish to derive more efficiency out of your marketing campaigns, you need to do a bit of background work. That background work is to take cues from your website designs.
Numerous website design companies swear by the importance of providing an exceptional user experience to improve sales outcomes. These companies run observable user tests on the website to understand the right web design services for your business. From these series of tests, web designers get answers to key questions that help them put their best foot forward in the digital space.
Data-driven Marketing Addresses Key Questions for Effective Web Designs
As blanketed commercials and billboards take a backseat, and social media reigns the marketing scape, the importance of data-driven marketing can’t be emphasized any further. Data enables you to tune into the patterns your targeted audience follows to see if there’s a scope to push your brand into the feed organically.
If data-driven marketing were to be summarised in a statement, it’d be–to be at the right time at the right place for the right kind of audience with the right kind of tools to offer them the right kind of products/services.
Now, when you have the optimum value to offer your customers, you need to bring them to your website to turn opportunity into revenue. There emerges the role of effective web designing done by branding companies. Data-driven marketing is the bridge to steer your targeted users to your website. But when you set the bar too low with your website’s design, your marketing campaign might just go for a toss. Hence, the key is to utilize marketing to comprehend the persona of your users.
Below are some questions addressed by data-driven marketing approach:
- What branding elements, fonts, and colors should you include?
- Where do call-to-action buttons work the best?
- What is the usage pattern of your customers?
- What kind of sentiments should your website design evoke?
- How should you present your product for users not to lose focus?
- How to steer them to the landing page?
- What kind of personalization would a user prefer?
Once you leverage insights derived from a data-driven marketing approach, you can gain a deep comprehension of your customers. In addition to this, you can identify and anticipate their needs to design a website that promises nothing less than better outcomes.
The benefits of a data-driven marketing approach using website design don’t end just here. The pros of the data-driven marketing approach can be traced in the following ways:
Personalized User Experience
When users feel special, they stay loyal to the brand for a relatively long period of time.
Great UI/UX design holds the key to attracting new customers for your brand as the surfing experience gets better at every fold.
Well-defined Target Segments
The more you get to know your target audience and their interests, the better you get at solving their problems.
Improve Brand Recognition and Value
Users may forget about a great discount, but a great experience never fades away from memory, which creates a pathway for brand recognition.
How to Leverage Data-driven Marketing Approach?
Certainly! Developing a data-driven marketing strategy is no easy game. However, you can follow the brick-by-brick approach to build the entire approach with utmost consciousness and accuracy to reflect promising outcomes.
→ Step 1: Chalk Down Data Objectives
The first step is to know what information you want from your users. Set up a clear objective to extract data. To do so, you will need to think along the lines of their challenges with your counterparts and their expectations.
→ Step 2: Data Gathering and Organization
Once you have identified key marketing objectives, the next step includes data gathering from your users. Store all gathered data in a secure manner and evaluate your metrics. Upon collecting the data, segregate these data pointers and kill silos.
→ Step 3: Data Analysis
With access to data, you can identify demographics that tend to spend more compared to the average populace. In addition to this, you can understand the peak times or triggers that push customers to spend more money. As a result, you can align your website design using such insights to realize your business goals.
→ Step 4: Creating Strategies Using Insights:
Once you have a clear vision pertaining to what your customers need, you can rethink your current marketing strategies by restructuring your targeted groups, demographics, and offerings.
→ Step 5: Execution and Timely Tracking:
The next best step is to put your plan into execution and track them frequently to check whether it is aligning with your business goals.
Top Marketing Insights Tools to Check Out to Derive Insights
One of the best marketing tools with the prettiest visual analytics helps you get insights about your campaigns with clear data points for a deeper comprehension of your users.
Google Data Studio:
Already spent a fortune? The good news is you don’t need to spend money to use this marketing insight platform. It is one of the most powerful tools available for creating dashboards and reports.
If you are already a Microsoft user, using Power BI makes more sense. It offers companies to put together data sets in silos to present reporting dashboards.
How to Use these Insights to Create an Impactful Website Design?
Now comes the role of creative agencies!
Tuning website design into the frequency of your marketing insights is the last step. However, it isn’t the ultimate resort. The key to improving your sales prospects is to keep experimenting with analyzing the latest trends in your industry and picking up on them to stay relevant in your niche.
Once you have access to insights from a data-driven marketing approach, work on offering a personalized experience to your customers. You can get to know a lot about personalization, depending on the past behavior of your customers. Besides this, you can offer customization opportunities based on users’ actions.
Track the flow of users on your website to see how they interact. Trace where they bounce off and identify reasons, backed by a data-driven marketing approach to reworking your website design.
Sum and the Substance
Website design is indeed a creative process. However, when you add logic to it, you can acutely improve your sales prospects by understanding audience segmentation through demographic, geographic, behavioral, and psychographic analysis.
When you work on the expectations of your end users, they work on your expectations better. The journey to lead generation begins with data and ends with data for you to analyze for onboarding new customers.
Brijesh Jakharia co-founded SPINX Digital in 2005 and takes great pride in crafting web and mobile marketing solutions for mid-market businesses to enterprises. Marketing is his passion, and the thrill to build a brand from the ground up has helped him craft successful brand stories for world-class clients. While not at work, he loves to spend his time on research and reading digital content stories