7 Must-Have Features for Dog Breeder Websites

website design tips for dog breeders

Table of Contents

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An online presence is crucial for the success of dog breeders. Potential customers will rely on your website to get information about your breeding standards and practices, view photos of available puppies, and even purchase puppies directly from you. Here are seven must-have features for any dog breeder site to ensure a successful website. 

1. A Professional Design

A professional design should be one of the first things you focus on when creating your website. Your website should feature an intuitive navigation structure so visitors can easily find the information they need. Additionally, it should be optimized for desktop and mobile devices so potential customers can access your website no matter what device they use. 

2. Application Form for Potential Buyers

family with golden retriever dog

It’s crucial to screen any potential buyers before they are allowed to purchase a puppy. An application form will help ensure that your animals are going to owners who are fit to take care of them. Be sure and ask questions about their home. Does their yard have enough space to accommodate a hyper puppy? Do they have a fenced-in yard? Do they understand grooming requirements? What is their experience with dogs?  Including an application form will ensure that your puppy will live in a loving home that suits its needs.   

3. Section for Online Payment

You can streamline the purchase process by giving potential buyers the option to pay online. You could have a section to pay a deposit to reserve a dog, as well as include a way to pay the balance. Popular online payment providers are PayPal and Stripe.

4. Photos & Videos

litter of puppies

An important part of any dog breeder website is photos and videos of available puppies! Not only do these help potential buyers get a better sense of each puppy’s appearance and personality, but they also encourage people to visit your site more than once as you update photos and videos with new litters as they become available. 

5. Testimonials & Reviews

Good reviews are vital when convincing potential customers that you’re a reputable breeder offering quality pets. Include testimonials from past clients on your website or set up a review system where buyers can leave public reviews after purchasing a puppy from you. This helps build trust with potential customers who may be hesitant about buying online without meeting in person first! 

6. Educational / Training Information 

dogs being trained

It’s important to know what you’re getting into when adapting a canine companion. There can be many unforeseen challenges that new owners won’t be prepared for. Help them out! Spend time creating educational content for your website. Not only will content help your website perform better on search engine results, but your website will also appear more professional to your readers. 

7. Contact Information & Social Media Links

It’s important that customers know how to reach out if they have any questions about purchasing puppies from you or if there is ever an issue after their purchase has been made (e.g., warranty details). Make sure contact information is prominently displayed on every page of your site, along with links to all relevant social media accounts (e.g., Facebook, Twitter). Connecting with prospective buyers through social media channels is another great way to build relationships with people interested in purchasing dogs through your business! 


Having a successful dog breeding business involves much more than simply breeding dogs; it also requires having a well-designed website that meets the needs of both breeders and buyers alike! By ensuring that your site includes all seven must-have features outlined above—a professional design, an application form, the option to pay online, photos & videos, testimonials & reviews, training information and contact info / social media links—you can create an engaging user experience that promotes trust between yourself and prospective buyers while providing them with all the information they need regarding the purchase process from start to finish!  With these features in place, it won’t be long before those looking for beautiful canine companions flock to your site!

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