RV Park Marketing
Most RV park owners we hear from aren’t sure where to start with online marketing. They know they need to be on Google. They’ve heard they should be using Facebook and Instagram. They know they need better reviews. But they are not sure what actually matters and what’s worth paying for versus doing yourself.
That’s what this page is for. We’ve been helping businesses get found online since 1995. We’ll walk you through the fundamentals.
YOUR WEBSITE IS YOUR HOME BASE
Your website is the first thing a traveler sees after they find you on Google, Facebook, or a directory. If it loads slowly, looks dated on a phone, or makes it hard to find basic information like rates and amenities, they’ll click away and book somewhere else.
A good RV park website does a few things well: it loads quickly on mobile, showcases your park with real photos, makes it easy to contact you or book a spot, and provides visitors with useful information about the surrounding area. When your website helps someone plan their trip, not just find your park, you become the obvious choice.
If your current site isn’t doing those things, that’s worth fixing before you spend money on advertising. We build websites for RV Parks and Campgrounds
RV Park Website Design
GOOGLE BUSINESS PROFILE
This is the single most important thing you can do for free. Your Google Business Profile is what shows up on Google Maps and in local search results. If you haven’t claimed it, Google is showing whatever information it scraped from the web, which is often wrong.
Claim your profile, add your best photos, set your correct hours and contact information, and respond to every review you get. Owners who actively manage their profiles appear higher and look more trustworthy to travelers deciding where to book.
Reviews matter a lot here. A park with 80 reviews and a 4.6 rating will almost always win over a park with 2 reviews and a 5 rating. Ask every happy guest to leave one.
SEARCH ENGINE OPTIMIZATION (SEO)
SEO is just making sure Google knows your park exists and understands what you offer. When someone searches “RV park near [city]” or “pet-friendly campground in [state],” you want to show up. That happens through a combination of the content on your website, the keywords you use, your Google Business Profile, and the number of other credible sites that link back to yours.
It’s not a one-time and it builds over time. But it’s also the marketing channel that keeps working without you having to pay for every click on ads.
ONLINE DIRECTORIES
Getting listed in directories does more than just put you on that directory. Every consistent listing across the web tells Google and AI tools like ChatGPT, Claude, and Gemini that your business is real and credible. When someone asks an AI assistant to recommend an RV park in your area, the parks with the most consistent and complete online presence are the ones that get mentioned.
We use Semrush and BrightLocal to submit our clients to major directories and RV-specific platforms so the information is consistent everywhere. The key is that your name, address, and phone number have to be identical across every listing — even small differences can drag your search rankings down.
We put together a full guide to the directories that matter most for RV parks.
SOCIAL MEDIA
Facebook is where many RV travelers live. They’re in groups, they’re asking for recommendations, and they’re following parks they’ve visited or want to visit. An active Facebook page with regular photos, updates, and local tips builds an audience that keeps coming back and refers others.
Instagram works well for parks with strong visual appeal, such as waterfront sites, mountain views, and well-kept amenities. YouTube is increasingly valuable, especially short videos that show what it’s actually like to stay at your park. Travelers research before they book, and video gives them confidence in a way that photos alone don’t.
The challenge with social is consistency. Posting once a month doesn’t build much. If you don’t have time to stay active, we can manage it for you.
ADVERTISING
Organic search and social media take time to build. If you want to fill sites faster, paid advertising is the most direct path.
Facebook ads work well for RV parks because you can target people by interest, such as RVing, camping, outdoor travel, and by geography, reaching people within a few hours’ drive of your park. Google ads put you at the top of search results immediately when someone is actively looking for a place to stay.
The important thing with ads is managing them actively. An unmanaged Google Ads account will burn through budget on irrelevant clicks. Done right, advertising can deliver a strong return. Done carelessly, it’s money wasted. If you’re considering ads, it’s worth talking to someone before you start.