Drive More Business to Your RV Park with Online Marketing
Tips for Marketing an RV Park
Have you ever wondered how some RV parks manage to stay full most of the year while others seem to struggle? Maybe you own your own RV Park, and you’re curious about effective RV Park Marketing strategies. You may be relieved to learn that the secret isn’t necessarily location or even the amenities on offer. Often, it’s all about the power of your online presence, attracting those who are looking for RV parks in your area.
Having a robust RV Park Marketing strategy can do wonders for helping your ideal renters find you online. There are lots of tips and tricks you should take into account when trying to optimize your RV Park’s online visibility.
Embracing effective RV Park Website Design is crucial for any RV Park’s online success. Consider your website as your online welcome mat. It’s the first thing folks see when they discover your RV park online. Make it inviting, easy to navigate, and with useful information about your park and the surrounding area. As more and more people use their phones to browse, ensuring your website is mobile-friendly is no longer optional. Provide information about all the local attractions to make your website a valuable resource for your visitors.
Search Engine Optimization (SEO)
SEO might sound techy, but it’s just about making your website easy to find on search engines like Google when people type keywords related to your business. Using RV Parks as an example, “RV Park in [your city]” or “campgrounds near [city name]” make for good keywords to integrate into your RV Park Marketing and RV Park Website Design strategies.
With a Google Business Profile, your RV park can pop up in local searches and Google Maps. And the best part? It’s 100% free! All you have to do is go through the setup process for a Google Business profile or if you already have one make sure you have access to it. Then make sure you keep it up to date by regularly posting photos and updates. Sign up Here: Sign up for Google Business Profile
Remember, online reviews from your happy campers are like gold. They help build trust and could persuade potential guests to choose your park over others, so ask your customers to leave reviews.
There is much more that goes into SEO than just keyword optimization, however. Submitting your business to local online directories is a great way to get some high-value links pointing to your website. We use Semrush and BrightLocal to submit our clients’ businesses to major directories and search engines. Semrush is used to cover all of the big ones, and we use Brightlocal to add you to more RV and camping industry-specific directories.
List your RV park on popular online directories like TripAdvisor, Yelp, and RVparking.com. You should also search for RV Parks on Google and see which directories show up and try to get listed there as well (RV Life, Good Sam, RVshare, Outdoorsy are currently ranked high, so that would be a good place to start.)
Besides Google Maps, get your park listed on other GPS services that RV owners use. This way, no matter which digital map they use, they can easily find their way to you.
Social is a great place to showcase your RV park, share updates, and list things to do in your area. Regular posts on platforms like Facebook, Instagram, and Twitter can help your park gain a loyal following.
Many of the tips we’ve listed will benefit your business in the long haul. But if you are looking to quickly show up in search results and fill up your spots, you should consider trying Google Ads.
Imagine you could overhear your potential guests’ internet searches. Are they looking for ‘peaceful RV parks’ or ‘RV parks near Blue Oval City‘? This can help you decide the keywords to use in your advertising.
Creating a Google Ads account and selecting relevant keywords for your RV Park is essential to promoting your business online. Below is a step-by-step guide to help you through this process:
Step 1: Create a Google Ads Account
- Navigate to the Google Ads homepage (https://ads.google.com/).
- Click on “Start now.”
- You will be prompted to log in with your Google account. If you don’t have one, you’ll need to create a new Google account.
- Enter your email address and click “Next.”
- Enter your password and click “Next.”
- Follow the prompts to set up your first Google Ads campaign. You can choose to skip the guided setup if you want to manually set up your account.
Step 2: Set Up Your Billing Information
- On the Google Ads dashboard, click on the wrench icon at the top right and select “Billing & Payments.”
- Click on “Settings” in the left-hand menu.
- Click on “Payment methods” in the main window.
- Click “+ Payment method.”
- Fill in your billing information.
- Click “Save.”
Step 3: Set Up Your First Campaign
- On the Google Ads dashboard, click on “Campaigns” in the left-hand menu.
- Click “+ New Campaign.”
- Select the goal that aligns with the objective of your campaign (e.g., “Sales,” “Leads,” “Website traffic”).
- Select “Search” as the campaign type.
- Choose the specific ways you want to reach your goal.
- Click “Continue.”
Step 4: Choose the Networks and Geographic Areas Where You Want Your Ad to Show
- Choose the “Google search network” if you want to show up on Google search results and other Google sites when people look for products or services like yours.
- Specify the locations where you want to show your ads. For an RV Park, you may want to select areas from where you commonly attract visitors and not your local area.
Step 5: Selecting Keywords for Your RV Park
- Under “Keywords,” you’ll select the keywords you want to trigger your ad.
- Start with broad terms like “RV park,” “campground,” “RV campground,” “RV resort,” etc.
- Add location-specific keywords like “RV park in [your city or state].”
- Use Google’s Keyword Planner to find more keyword ideas and see how often they’re searched and their competition. You can find this by clicking on the wrench icon and selecting “Keyword Planner.”
- Remember to also include long-tail keywords, which are more specific and often less competitive. For example, “pet-friendly RV park in [your city or state].”
Step 6: Set Your Budget and Review Your Campaign
- Set a daily budget for your campaign. This will be the average amount you’re willing to spend each day on your ad campaign.
- Click “Save and continue” to review your campaign settings.
- If everything looks good, click “Submit” to launch your campaign!
Remember, Google Ads operates on a pay-per-click (PPC) model, so you only pay when someone clicks on your ad. Make sure to monitor your campaign and make adjustments as necessary to optimize your results.
It’s not just about setting up your ad and then sitting back. You’ll need to tend to your Google Ads just like you do with your RV park.
Be sure to monitor which keywords are bringing in the guests and which aren’t pulling their weight. You should check to see how your budget is being spent and add any keywords that are not relevant as a “negative keyword” so that you’re not paying for those clicks. Examples of negative keywords would be searches not in your geographic area. For example, if your RV Park is located near Blue Oval City in Stanton, TN, you would want to make keywords related to “mountains,” “Gatlinburg,” “Pigeon Forge,” “Dollywood,” etc., negative keywords since those are not in our geographic area.
Another secret to attracting more guests is using ad extensions. These are little extra bits of info about your park that make your ad more enticing.
You can also try out different versions of your ad to see which ones get the most clicks and if they contact you after clicking on your ad. And don’t forget – lots of folks will be using their phones to find their next RV park, so make sure your site good on mobile too!
The success of your RV park relies heavily on your online presence and marketing strategy.
If all this sounds confusing, don’t worry! Roe Digital can help build a website for your RV Park or create tailor-made digital marketing strategies to help your RV park stand out. Fill out the form below and we’ll get back to you to help you develop a strategy to market your RV Park.