What Google Ads Management Includes
Keyword Research
We research the terms your prospects are actually using when they search for
what you offer. The goal is not to chase every keyword with a high search
volume. The goal is to focus on searches that suggest someone may be a good
fit for your business.
Campaign Setup
We build the campaign structure around your services, location, budget, and
goals. That includes organizing campaigns and ad groups, writing ads,
choosing match types, setting up location targeting, and building the
account in a way that can be managed and improved over time.
Negative Keywords
A negative keyword list keeps your ads from showing for searches that are not
a good fit. This is one of the most important parts of Google Ads
management. We build an initial list during setup and continue adding to it
as we see the actual searches people are using.
Ad Copy
We write ads that clearly explain what you offer and help the right people
decide whether to click. Good ad copy should match what the person searched
for, point them toward the right page, and avoid attracting clicks from
people who are unlikely to become a good customer.
Geography
Where your ads show matters. For local businesses, we focus on the areas
where your customers actually come from. For businesses with a regional or
national reach, we structure campaigns so the budget is not wasted in places
unlikely to produce results.
Landing Page Review
The ad is only part of the process. The page people land on after they click
matters just as much. We look at whether the page clearly explains what you
offer, answers common questions, works well on mobile, and makes it easy for
the right person to take the next step.
Tracking and Reporting
We set up tracking so you can see what the ads are producing, whether that is
phone calls, form submissions, or other meaningful actions. Each month you
receive reporting that explains what ran, what changed, what we are seeing,
and what we recommend next.
Direct Access
You work directly with Beth and Andrew, the two people doing the work. No
account managers, no hand-offs, no layers between your business and the
actual strategy.
