Services/Google Ads Management

Google Ads Management

Get More Leads with Google Ads

We set up and manage Google Ads to reach people searching for your services, track inquiries, and reduce wasted spending.

Try the Cost Calculator Get a Management Estimate

Based near Jackson, Tennessee. Working with businesses nationwide.

Example search ad for a 55+ community

Sponsored

yourcommunity.com

55+ Community Near You | New Homes Ready to Move In

Resort amenities, friendly neighbors, and homes ready to move in. Schedule a visit or ask about current availability.

Illustrative ad copy, not a client campaign or performance report.

What Roe Digital manages

What Our Google Ads Management Includes

Initial Campaign Setup

  • Search and keyword research
  • Campaign and ad-group structure
  • Headlines and descriptions
  • Geographic targeting

Ongoing Campaign Management

  • Search-term reviews
  • Ongoing negative keywords
  • Keyword and location adjustments
  • Budget and campaign refinements

Tracking and Reporting

  • Call and form tracking
  • Lead and cost-per-lead reporting
  • Ad testing and landing-page recommendations
  • Clear recommendations from results

The Google Ads account stays in your name. Ad spend is paid directly to Google and is separate from Roe Digital's management fee.

Our process

How We Manage Your Campaign

  1. Before launch

    Research and Setup

    We research relevant searches, write your ads, set locations and budgets, and review the page visitors will land on. We also set up tracking and exclusions for clearly irrelevant searches.

  2. After launch

    Review Early Results

    We review available search terms, spending, and tracking. We address irrelevant searches and tracking problems as we find them.

  3. Ongoing

    Make Adjustments

    We adjust keywords, ads, locations, and budgets based on results. We also recommend website changes when the landing page needs work.

  4. Monthly

    Report and Review

    We report on inquiries and costs, review what is working, and recommend the next improvements.

When Google Ads can work well

  • People already search for what you offer
  • One new customer is valuable enough to support paid clicks
  • The geographic market can be clearly defined
  • The business can respond to inquiries promptly

When another step may come first

  • The landing page needs clearer information or a better way to contact you
  • Few people search for the offer yet, so social advertising can build awareness
  • The budget can't give the campaign enough data for a fair evaluation, and we'll say so plainly

Starting investment

Google Ads Management Pricing

Management is 15% of monthly ad spend, with a $500 monthly minimum. Advertising spend is separate and paid directly to Google. We generally recommend at least $500 a month in ad spend; some markets need more. One-time setup is quoted separately.

Your numbers

See Your Estimated Monthly Cost

Our estimator shows advertising spend, management fees, and setup separately. No email is required to see the estimate. The Google Ads Cost Calculator looks up what clicks typically cost in your market.

Get an Instant Estimate →

Featured project

Arizona 55+ Community

An Arizona 55+ community needed help advertising its available homes and tracking inquiries.

We built a landing page, set up tracking and follow-up, and managed Google and Facebook advertising.

400+

inquiries in the first six months across Google and Facebook

2

advertising platforms

Read the case study →
Landing page built for an Arizona 55+ community

Landing page built for an Arizona 55+ community

Related services

Often paired with Google Ads

Website Design and Redesign

Improve the page the ads send people to when the message or path to contact needs work.

Search Optimization

Build long-term visibility for useful searches without paying for every click.

Digital Marketing Management

Coordinate Google Ads with website improvements, search work, lead follow-up, and reporting.

Stop paying for the wrong clicks

How to find and block clicks from job seekers, DIY researchers, and people outside your service area.

Google Ads vs. Facebook Ads

Which platform makes more sense for your business, and when to use both.

Common questions

Google Ads Management FAQs

How soon will I see results?

Clicks can begin at launch, but useful conclusions take longer. How long that takes depends on your budget, search volume, and the number of inquiries. We review results from launch and recommend allowing at least three months to evaluate the campaign.

Who owns the Google Ads account?

You do. We manage campaigns inside your account so the history, data, billing, and access stay with the business.

How is this different from search optimization?

Google Ads pays for advertising placements. Search optimization improves your website for unpaid search results. We can help you decide whether one or both fit your goals.

Can you guarantee leads or the top position?

No. Results depend on search volume, competition, budget, geography, and whether the website turns visits into inquiries. We track results and adjust your campaigns based on what we learn.

Is the ad budget separate from the fee?

Yes. Ad spend is paid directly to Google and never passes through Roe Digital. The management fee is separate.

What budget do I need?

Management starts at $500 a month, plus advertising spend paid directly to Google. We generally recommend at least $500 a month in ad spend, although some markets need more. Setup is quoted separately.

See What Google Ads Could Cost

Enter your services and location to see estimated click costs and what an advertising budget could buy.

Try the Cost Calculator

Have questions? Message us or schedule a call.