Search Engine & AI Search Optimization

Help people find your business through Google, Google Maps, and AI search tools like ChatGPT.

Based near Jackson, Tennessee. Working with businesses nationwide.

A keyword-research dashboard showing search volume, competition, and trend data for target search terms

Help Customers Find Your Business

We research the searches that matter to your business, improve your website content, and address technical issues that may keep people from finding you.

Our work can include Google Search, Google Maps, and AI search optimization, depending on your goals.

What Our Search Optimization Services Include

Depending on your website and goals, our services may include:

  • Keyword and Search Research

    Researching what people search for and the questions they ask about your products, services, or organization.
  • Website Content Optimization

    Improving page content, headings, titles, and descriptions so your website clearly explains what you offer.
  • Local SEO and Google Maps

    Optimizing your Google Business Profile and local information to improve visibility in relevant local searches.
  • AI Search Optimization

    Making your website's information easier for AI search tools to access, understand, and reference.
  • Technical SEO

    Checking page speed, mobile usability, indexing, links, and other technical issues that affect search visibility.
  • Monitoring and Reporting

    Tracking search performance and identifying opportunities for improvement.

Search Optimization in Action

A Medical Equipment Company

We worked with a medical equipment company to improve its visibility for specialized medical equipment searches through website content, search optimization, and technical improvements.

The case study reports more than 4,600 clicks and 391,000 impressions in Google search over a 16-month period. Our work with this business spans 25 years.

Read the case study
Search results showing a Roe Digital client ranking well for its key terms

SEO or Google Ads?

Both can help people find your business, but they work differently.

We can help you determine which approach makes the most sense for your business. Sometimes a combination works best.

  • Search Optimization

    Improves your website's visibility in unpaid search results over time.
  • Google Ads

    Places paid advertisements in search results and can provide visibility more quickly.

Frequently Asked Questions

What are SEO, AEO, and GEO?

Search engine optimization (SEO) improves your website for unpaid search results. Answer engine optimization (AEO) and generative engine optimization (GEO) focus on how your information appears in search answers and AI responses. We include this work in a broader search strategy.

How long does SEO take to work?

It depends on your website, competition, and the searches you're targeting. Some improvements can be seen relatively quickly, while others take several months or longer.

Can you optimize my website for ChatGPT and AI search?

Yes. We can improve your website's content, structure, and technical setup to help AI search tools find and understand your information. However, no one can guarantee your business will appear in a particular AI-generated answer.

Do you provide local SEO services?

Yes. We help businesses improve their visibility in Google Search, Google Maps, and other relevant local searches.

Can you guarantee first-page rankings?

No. Search rankings depend on many factors outside our control. We focus on making improvements that support long-term visibility and usability.

See Where Your Website Stands

Run a free website audit to check your site's speed, SEO basics, and accessibility, then see where to start.