About Roe Digital

We have been doing this since before most businesses knew they needed a website.

30+ Years in Business

20+ Year Client Relationships

How We Got Here

Roe Digital traces its roots back to 1995, when Beth Roe Floyd founded Roe Graphics and became one of the first web designers in West Tennessee. In 2021, Andrew Floyd joined the company as a partner and Roe Graphics became Roe Digital, reflecting the expanded focus on digital marketing alongside web design and development. Today we serve businesses, nonprofits, universities, and organizations across Tennessee and throughout the United States. Roe Digital is a woman-owned, family-owned company. Andrew is Beth's son, and the two have run the business together since 2021. You can see examples of our work on our portfolio page.

What It Is Like to Work With Us

We are a small team, which means you work directly with the people doing the work. There is no account manager passing messages between you and someone else. When you call or email, you reach the person who actually knows your account.

We try to understand your business before we recommend anything. That means asking questions that might seem basic, like what a good customer is worth, what your sales process looks like, and whether the inquiry volume you have now is the real problem or whether something earlier in the funnel needs to be fixed first.

We do not take on clients we do not think we can help. If your situation is not a good fit, we will tell you before you spend money.

Beth Roe Floyd, Founder

Beth has been building websites and navigating digital marketing since the mid-1990s. She studied plant and soil science at the University of Tennessee and brought that same research-oriented mindset to web design and digital marketing. Before making any recommendation, she looks at the data: what people are actually searching for, how competitive the market is, and what the numbers say about where the real opportunity is.

Over the years, Beth has worked with the platforms and tools the industry has used at each stage, from the early days of hand-coded sites through today's modern frameworks. That history gives her a practical perspective that goes beyond any single tool or trend. She pays close attention to what is changing in search and digital marketing and adjusts accordingly. That has been true since she opened the doors in 1995 and has not changed.

Andrew Floyd, Partner

Andrew Floyd joined Roe Digital as a partner in 2021, the same year the company rebranded from Roe Graphics. He handles content development, client communication, and day-to-day account management, and is the primary contact for several of Roe Digital's longest-running client relationships.

Largely self-taught and shaped by years of hands-on work, Andrew has built his skills in writing, video production, and digital marketing through experience and ongoing study. He holds industry certifications in UX design, Facebook marketing, content marketing, local SEO, and content creation, and brings a natural instinct for communication to everything he does, from the monthly content and videos he produces for clients to the follow-through that keeps projects on track.

Want to talk?

The first conversation is just a conversation. We will ask about your business and tell you what we think we can help with.

Talk to Us