Website Modernization

Keep the look you like while improving how your website runs.

We rebuild older websites using newer technology while keeping the content, design, and features that are still working well.

The Talent Golf and Development website, modernized by Roe Digital, shown on a laptop and phoneDen Ray Sign Company website shown on a laptop and phoneStone Creek Painting & Roofing website shown on a laptop and phoneCharles Christian Distributing website shown on a laptop and phone

A Better Website Without a Complete Redesign

If your website loads slowly, is difficult to update, or needs too much maintenance, you may not need a complete redesign.

We can rebuild your website to make it faster, easier to use, and simpler to maintain. We'll also make improvements to the design, mobile experience, and accessibility where needed.

What We Keep and Improve

  • Content

    Keep your existing text, photos, and other useful information.

  • Design

    Maintain a familiar look while improving outdated layouts.

  • Search visibility

    Preserve important page addresses and set up redirects where needed.

  • Forms and features

    Rebuild and test forms and other necessary functionality.

  • Performance

    Improve loading speed, mobile usability, and accessibility.
The modernized Happy Shack Mattress Store homepage, keeping the purple brand colors, with a mattress photo, phone number, and directions button
After
The Happy Shack Mattress Store's previous homepage, with a gray bedroom photo behind the store name and phone number
Before
Happy Shack Mattress Store, before and after. Drag to compare.

Recently Modernized Websites

The modernized Primary Care Diagnostics website on a laptop and phone
The modernized Cottage Farm Genetics website on a laptop and phone
The modernized Happy Shack Mattress Store website on a laptop and phone
The modernized Talent Golf and Development website on a laptop and phone
The modernized Main Street Storage website on a laptop and phone
The modernized Slurry Systems Company website on a laptop and phone
The modernized Ace Hardware of Jackson website on a laptop and phone
The modernized Contain-It Mobile Storage website on a laptop and phone
The modernized Patty's Restaurant website on a laptop and phone
See more of our work

Website Modernization Pricing

Website modernizations start at $2,000. The final price depends on the size of your website and what it needs. Enter your website address and see an estimated price in about a minute. No email address required.

Every modernization includes your first month of website care. After that, you can choose the website maintenance plan that fits your site.

Get an Instant Estimate

How It Works

  1. We Review Your Website

    We look at your existing pages, content, design, forms, and features to determine what should stay and what needs improvement.

  2. We Rebuild and Improve It

    We rebuild the website using modern technology and make improvements where needed. Your current website stays online during the process.

  3. You Review and Approve

    You'll receive a preview of the updated website before it goes live. Once approved, we launch it and take care of the hosting and maintenance.

What Websites Can We Modernize?

We can modernize websites built on:

  • WordPress
  • Wix
  • Squarespace
  • Older custom platforms
  • Other website builders

Websites with online stores, member accounts, large databases, or specialized features may require a more customized approach.

Redesign, Modernization, or Migration?

A redesign changes the look and organization of your website. Modernization keeps much of the look while improving how the site runs. A migration moves your website to another platform. A project can include more than one of these.

Why We're Modernizing Websites

Our business started in 1995, and we've been building websites since the mid-1990s. Technology has changed considerably, and many older websites now require more maintenance than necessary.

Newer technology allows us to build faster websites with fewer software dependencies and less ongoing maintenance.

Frequently Asked Questions

Will my website look different?

Not necessarily. We can keep the overall look of your existing site or make improvements to the design as part of the modernization.

Will I lose my search rankings?

We take steps to protect your existing search visibility by preserving important content and page addresses and setting up redirects when needed. Rankings can still change after a website launch.

Can I still request changes?

Yes. You can call or email us when you need something updated. Your first month of website care is included. After that, routine changes are included according to the maintenance plan you choose.

How long does modernization take?

It depends on the size and complexity of the website. Smaller projects can often be completed much faster than a full redesign.

Will I own my website?

Yes. Your website and domain remain yours. We don't require you to use a proprietary website builder that locks you into Roe Digital.

How Does Your Current Website Score?

Run a free website audit to see how your current site performs on speed, SEO, and accessibility, and where modernization would help most.

Get a Free Website AuditSchedule a Call