Google Ads Cost Calculator
Most Google Ads calculators ask you to guess your cost per click. This one looks it up. Tell us what you would advertise and where, and we will pull search volume and typical click costs for your market from Google Ads data, then show what a monthly budget could buy.
Looking up Google Ads data…
This usually takes 5 to 15 seconds.
Want us to research your market?
Prefer to look it up yourself? Google Keyword Planner is free with a Google Ads account and shows the same kind of search volume and bid data.
Google Ads costs for in
Clicks at the top of the page typically cost
From Google Ads data, refreshed monthly
Your monthly budget
- Ad spend (paid to Google)
- Roe Digital management
- One-time setup
- $1,500
Management is 15% of ad spend, $500 a month minimum. Month to month, no long-term contract.
What that budget could buy
Estimated clicks a month
Ad spend divided by the click cost range. From Google data.
Estimated inquiries a month
Clicks × your inquiry rate below. An assumption, not data.
Ad cost per inquiry
Ad spend divided by inquiries. Uses your assumption.
Google's data does not include this number. It depends on your website, your offer, and your market.
Searches in your market
Uncheck any searches that do not fit your business and the figures above update.
| Include | Search | Monthly searches | Top-of-page bid range | Competition |
|---|
Get a Google Ads plan for your business
These figures are market averages. Our Digital Marketing Strategy is a plan built around your goals that covers Google Ads for your business: which searches to target, a realistic budget, and what to do next.
$500. Use the plan yourself, or hire us within 30 days of receiving it and the $500 is credited toward Google Ads management, a website project, or digital marketing management.
Want us to review these numbers with you?
Send your results to Roe Digital and we will get in touch about next steps.
Thanks! We received your results and will be in touch.
Search volume and bid ranges are Google Ads estimates for the past 12 months, provided through DataForSEO. Top-of-page bid ranges are what advertisers have typically paid to appear above the search results; your actual cost per click depends on your ads, your website, competition, and targeting, and can be higher or lower. Inquiry figures use your assumption and are not a prediction of results. You can also look up keyword data yourself in Google Keyword Planner (free with a Google Ads account).
How it works
Real search data for your market
We pull the searches related to your services in your city or state from Google Ads data, with how often each is searched a month.
A cost range, not one number
Click costs vary by search and by day. We show the range advertisers typically pay to appear at the top of the page, weighted by how often each search happens.
Your budget, split clearly
See how a monthly budget divides between ad spend and management, and what it could buy in clicks. Change the budget as often as you like.